How to connect Instagram for Business and Google contacts
Create a New Scenario to Connect Instagram for Business and Google contacts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Google contacts will be your first step. To do this, click "Choose an app," find Instagram for Business or Google contacts, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google contacts Node
Next, click the plus (+) icon on the Instagram for Business node, select Google contacts from the list of available apps, and choose the action you need from the list of nodes within Google contacts.

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Authenticate Google contacts
Now, click the Google contacts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google contacts settings. Authentication allows you to use Google contacts through Latenode.
Configure the Instagram for Business and Google contacts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Google contacts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google contacts
Trigger on Webhook
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Instagram for Business
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Google contacts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Google contacts integration works as expected. Depending on your setup, data should flow between Instagram for Business and Google contacts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Google contacts
Instagram for Business + Google Sheets + Google contacts: When a new media is posted on Instagram, retrieve user insights and store them in a Google Sheet. If the user is not already in Google Contacts, create a new contact.
Google contacts + Instagram for Business + Slack: When a new contact is created or updated in Google Contacts, check if they are following the Instagram Business account. If they are, send a notification to a Slack channel.
Instagram for Business and Google contacts integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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FAQ Instagram for Business and Google contacts
How can I connect my Instagram for Business account to Google contacts using Latenode?
To connect your Instagram for Business account to Google contacts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Google contacts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Instagram followers to Google contacts?
Yes, with Latenode! Automatically add new Instagram for Business followers to Google contacts. Leverage Latenode's no-code interface and custom JavaScript to enrich contact details with follower info.
What types of tasks can I perform by integrating Instagram for Business with Google contacts?
Integrating Instagram for Business with Google contacts allows you to perform various tasks, including:
- Automatically backing up Instagram for Business follower details to Google contacts.
- Creating Google contacts from Instagram for Business ad leads.
- Syncing contact profile picture updates from Instagram to Google.
- Sending personalized welcome messages to new followers.
- Updating Google contacts with recent Instagram post engagement data.
Can I filter Instagram for Business contacts before syncing them?
Yes, Latenode's filtering allows you to selectively sync contacts based on criteria like follower count or engagement level, ensuring relevance for your Google contacts.
Are there any limitations to the Instagram for Business and Google contacts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Google contacts may affect large-scale operations.
- Data mapping for custom fields requires careful configuration.
- Historical data prior to integration setup cannot be automatically synced.