How to connect Instagram for Business and Google Forms
Create a New Scenario to Connect Instagram for Business and Google Forms
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Google Forms will be your first step. To do this, click "Choose an app," find Instagram for Business or Google Forms, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Forms Node
Next, click the plus (+) icon on the Instagram for Business node, select Google Forms from the list of available apps, and choose the action you need from the list of nodes within Google Forms.

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Authenticate Google Forms
Now, click the Google Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Forms settings. Authentication allows you to use Google Forms through Latenode.
Configure the Instagram for Business and Google Forms Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Google Forms Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Google Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Google Forms integration works as expected. Depending on your setup, data should flow between Instagram for Business and Google Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Google Forms
Google Forms + Slack + Instagram for Business: When a new form is submitted, the details are sent to a Slack channel. This allows the team to review potential clients, and based on the form data, create a targeted photo post on Instagram to engage with that audience.
Google Forms + Gmail + Instagram for Business: Collect user feedback via a Google Form. If negative feedback is detected, an email is automatically sent to offer support. Positive feedback can be used to create an Instagram photo post showcasing success stories.
Instagram for Business and Google Forms integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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See how Latenode works
FAQ Instagram for Business and Google Forms
How can I connect my Instagram for Business account to Google Forms using Latenode?
To connect your Instagram for Business account to Google Forms on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Google Forms accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically save Instagram leads to Google Forms?
Yes, you can! With Latenode, instantly save Instagram for Business leads to Google Forms. Use advanced logic and JavaScript blocks to enrich data before submission, unlocking powerful marketing automation.
What types of tasks can I perform by integrating Instagram for Business with Google Forms?
Integrating Instagram for Business with Google Forms allows you to perform various tasks, including:
- Automatically adding new Instagram followers to a lead tracking form.
- Creating surveys triggered by specific Instagram post engagements.
- Logging Instagram ad performance data into a reporting form.
- Gathering user feedback from Instagram Stories via linked forms.
- Updating customer databases with info from Instagram contest entries.
How does Latenode handle large volumes of Instagram for Business data?
Latenode scales effortlessly, processing significant Instagram for Business data volumes using robust server infrastructure and efficient queue management.
Are there any limitations to the Instagram for Business and Google Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Forms has submission limits that may affect high-volume workflows.
- Instagram for Business API rate limits can impact real-time data transfer.
- Complex data transformations may require advanced JavaScript coding.