How to connect Instagram for Business and GoToWebinar
Create a New Scenario to Connect Instagram for Business and GoToWebinar
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or GoToWebinar will be your first step. To do this, click "Choose an app," find Instagram for Business or GoToWebinar, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the GoToWebinar Node
Next, click the plus (+) icon on the Instagram for Business node, select GoToWebinar from the list of available apps, and choose the action you need from the list of nodes within GoToWebinar.

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GoToWebinar
Authenticate GoToWebinar
Now, click the GoToWebinar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your GoToWebinar settings. Authentication allows you to use GoToWebinar through Latenode.
Configure the Instagram for Business and GoToWebinar Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and GoToWebinar Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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GoToWebinar
Trigger on Webhook
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Instagram for Business
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, GoToWebinar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and GoToWebinar integration works as expected. Depending on your setup, data should flow between Instagram for Business and GoToWebinar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and GoToWebinar
Instagram for Business + GoToWebinar + Google Sheets: When new media is posted on Instagram for Business, find related webinars in GoToWebinar and register the user who interacted with the media. Record the registration details in a Google Sheet for tracking attendance and engagement.
Instagram for Business + GoToWebinar + Email: When new media is posted on Instagram for Business, find related webinars in GoToWebinar. If a user interacts with the media and is registered for the webinar, send them a reminder email via SMTP before the webinar starts.
Instagram for Business and GoToWebinar integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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See how Latenode works
FAQ Instagram for Business and GoToWebinar
How can I connect my Instagram for Business account to GoToWebinar using Latenode?
To connect your Instagram for Business account to GoToWebinar on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and GoToWebinar accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically register webinar attendees from Instagram ads?
Yes, you can! Latenode's visual editor simplifies setup. Automatically register leads, saving time and improving conversion rates with zero code.
What types of tasks can I perform by integrating Instagram for Business with GoToWebinar?
Integrating Instagram for Business with GoToWebinar allows you to perform various tasks, including:
- Add GoToWebinar registrants to an Instagram Custom Audience.
- Post webinar reminders to Instagram Stories automatically.
- Send thank-you DMs to attendees after the webinar ends.
- Update a lead's record in a CRM with webinar attendance data.
- Create automated reports on ad campaign performance.
How secure is Instagram for Business data within Latenode?
Latenode employs advanced encryption and security protocols. Data is transmitted and stored securely, safeguarding sensitive info.
Are there any limitations to the Instagram for Business and GoToWebinar integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business API may affect high-volume workflows.
- GoToWebinar API limitations may restrict certain data points from being accessed.
- Custom field mapping may require JavaScript for complex transformations.