How to connect Instagram for Business and Help Scout
Create a New Scenario to Connect Instagram for Business and Help Scout
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Help Scout will be your first step. To do this, click "Choose an app," find Instagram for Business or Help Scout, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Help Scout Node
Next, click the plus (+) icon on the Instagram for Business node, select Help Scout from the list of available apps, and choose the action you need from the list of nodes within Help Scout.

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Authenticate Help Scout
Now, click the Help Scout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Help Scout settings. Authentication allows you to use Help Scout through Latenode.
Configure the Instagram for Business and Help Scout Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Help Scout Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Help Scout
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Help Scout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Help Scout integration works as expected. Depending on your setup, data should flow between Instagram for Business and Help Scout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Help Scout
Instagram for Business + Help Scout + Slack: When new media is posted in your Instagram Business account, a Help Scout ticket is created to track potential customer engagement, and a Slack notification is sent to the support team.
Help Scout + Google Sheets + Instagram for Business: When a new conversation is created in Help Scout, its details are added to a Google Sheet for tracking and analysis. Summarized insights are then posted as an image to Instagram.
Instagram for Business and Help Scout integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Help Scout
Automate Help Scout within Latenode to streamline support workflows. Automatically escalate urgent tickets, update customer profiles, and trigger proactive outreach based on support interactions. Centralize Help Scout data with other systems in visual workflows. Use AI and scripting for advanced routing or analysis.
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See how Latenode works
FAQ Instagram for Business and Help Scout
How can I connect my Instagram for Business account to Help Scout using Latenode?
To connect your Instagram for Business account to Help Scout on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Help Scout accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track customer support interactions from Instagram in Help Scout?
Yes, you can! Latenode enables seamless data transfer, ensuring all Instagram for Business conversations are logged in Help Scout. This gives a unified view of customer interactions.
What types of tasks can I perform by integrating Instagram for Business with Help Scout?
Integrating Instagram for Business with Help Scout allows you to perform various tasks, including:
- Create Help Scout tickets from new Instagram for Business comments.
- Update Help Scout customer profiles with Instagram for Business data.
- Send automated replies to Instagram for Business messages from Help Scout.
- Track Help Scout ticket resolution within Instagram for Business.
- Aggregate customer sentiment analysis from both platforms into a single dashboard.
Can I automatically update Help Scout with new Instagram followers?
Yes! Latenode automates data synchronization, updating Help Scout customer profiles with new Instagram for Business follower information in real-time.
Are there any limitations to the Instagram for Business and Help Scout integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API may affect high-volume workflows.
- Custom field mapping requires familiarity with Help Scout's API.
- Historical data migration from Instagram for Business to Help Scout may require custom scripting.