How to connect Instagram for Business and Mailgun
Create a New Scenario to Connect Instagram for Business and Mailgun
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Mailgun will be your first step. To do this, click "Choose an app," find Instagram for Business or Mailgun, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailgun Node
Next, click the plus (+) icon on the Instagram for Business node, select Mailgun from the list of available apps, and choose the action you need from the list of nodes within Mailgun.

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Mailgun

Authenticate Mailgun
Now, click the Mailgun node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailgun settings. Authentication allows you to use Mailgun through Latenode.
Configure the Instagram for Business and Mailgun Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Mailgun Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailgun
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Mailgun, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Mailgun integration works as expected. Depending on your setup, data should flow between Instagram for Business and Mailgun (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Mailgun
Instagram for Business + Google Sheets: Whenever new media is posted on your Instagram for Business account, this flow captures the media's insights (likes, comments, reach) and automatically adds this data as a new row in a Google Sheet, allowing you to track campaign performance over time.
Mailgun + Twilio + Instagram for Business: When a Mailgun email bounces, a Twilio SMS message is sent to a predefined number, and then a predetermined message is posted to Instagram.
Instagram for Business and Mailgun integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Mailgun
Use Mailgun in Latenode to automate email sending within your workflows. Trigger emails based on data changes, form submissions, or scheduled events. Latenode lets you filter, format, and personalize messages using data from other apps, creating dynamic campaigns and notifications without complex coding. Scale your outreach affordably by paying only for execution time.
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See how Latenode works
FAQ Instagram for Business and Mailgun
How can I connect my Instagram for Business account to Mailgun using Latenode?
To connect your Instagram for Business account to Mailgun on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Mailgun accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized welcome emails to new Instagram followers?
Yes, you can! Latenode allows you to automate personalized email campaigns using Mailgun when someone starts following your Instagram for Business profile. Boost engagement and build relationships instantly.
What types of tasks can I perform by integrating Instagram for Business with Mailgun?
Integrating Instagram for Business with Mailgun allows you to perform various tasks, including:
- Automatically sending email notifications for new Instagram comments.
- Adding new Instagram followers to a Mailgun mailing list.
- Sending coupon codes via email to users who engage with your posts.
- Tracking Instagram ad performance and emailing daily/weekly reports.
- Creating email alerts for specific keywords in Instagram comments.
Can I use JavaScript to customize my Instagram for Business Mailgun workflows?
Yes! Latenode allows custom JavaScript code, expanding integration possibilities beyond standard options for advanced data manipulation.
Are there any limitations to the Instagram for Business and Mailgun integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram for Business API rate limits may affect high-volume workflows.
- Attachments from Instagram messages are not directly supported via Mailgun.
- Historical Instagram data prior to integration setup cannot be processed.