How to connect Instagram for Business and Ocean.io
Create a New Scenario to Connect Instagram for Business and Ocean.io
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Ocean.io will be your first step. To do this, click "Choose an app," find Instagram for Business or Ocean.io, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ocean.io Node
Next, click the plus (+) icon on the Instagram for Business node, select Ocean.io from the list of available apps, and choose the action you need from the list of nodes within Ocean.io.

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Authenticate Ocean.io
Now, click the Ocean.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ocean.io settings. Authentication allows you to use Ocean.io through Latenode.
Configure the Instagram for Business and Ocean.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Ocean.io Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Ocean.io
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Ocean.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Ocean.io integration works as expected. Depending on your setup, data should flow between Instagram for Business and Ocean.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Ocean.io
Ocean.io + Instagram for Business + Slack: When Ocean.io identifies a high-value lead, automatically create a photo post on Instagram to promote relevant content. Then, send a notification with a link to the Instagram post to a dedicated Slack channel for the sales team to follow up.
Instagram for Business + Ocean.io + HubSpot: When a user engages with a specific Instagram post (e.g., likes or comments), use Ocean.io to enrich their data. If the enriched data meets specific criteria, create a new contact in HubSpot.
Instagram for Business and Ocean.io integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Ocean.io
Use Ocean.io in Latenode to enrich lead data and target outreach. Identify ideal customer profiles automatically and pass qualified leads into your CRM or sales sequences. Latenode lets you add custom logic, filter leads, and trigger actions based on Ocean.io insights, creating scalable lead gen workflows without code.
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See how Latenode works
FAQ Instagram for Business and Ocean.io
How can I connect my Instagram for Business account to Ocean.io using Latenode?
To connect your Instagram for Business account to Ocean.io on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Ocean.io accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I qualify leads from Instagram ads in Ocean.io automatically?
Yes, you can! Latenode's visual editor makes it easy to send leads directly to Ocean.io for immediate qualification, saving your sales team valuable time.
What types of tasks can I perform by integrating Instagram for Business with Ocean.io?
Integrating Instagram for Business with Ocean.io allows you to perform various tasks, including:
- Automatically adding new Instagram leads to Ocean.io as contacts.
- Updating contact information in Ocean.io based on Instagram engagement.
- Creating personalized follow-up tasks in Ocean.io for high-intent leads.
- Triggering Ocean.io workflows based on Instagram ad campaign performance.
- Analyzing Instagram ad ROI using Ocean.io's reporting features.
What Instagram for Business data can I access via Latenode?
You can access posts, stories, follower counts, ad performance, and profile data. Use this info to enrich Ocean.io lead profiles.
Are there any limitations to the Instagram for Business and Ocean.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may impact high-volume data retrieval.
- Historical data migration between the platforms is not natively supported.
- Custom field mappings require careful configuration within Latenode.