How to connect Instagram for Business and Ortto
Create a New Scenario to Connect Instagram for Business and Ortto
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Ortto will be your first step. To do this, click "Choose an app," find Instagram for Business or Ortto, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ortto Node
Next, click the plus (+) icon on the Instagram for Business node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.

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Authenticate Ortto
Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.
Configure the Instagram for Business and Ortto Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Ortto Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Ortto
Trigger on Webhook
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Instagram for Business
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Ortto integration works as expected. Depending on your setup, data should flow between Instagram for Business and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Ortto
Instagram for Business + Ortto + Slack: When a new media is posted on Instagram, create a custom activity event in Ortto. Then, send a message to a Slack channel notifying the marketing team about the new post.
Ortto + Instagram for Business + Google Sheets: When a new activity event is created in Ortto, get user insights from Instagram for Business and update a row in Google Sheets to track campaign performance and Instagram engagement.
Instagram for Business and Ortto integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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See how Latenode works
FAQ Instagram for Business and Ortto
How can I connect my Instagram for Business account to Ortto using Latenode?
To connect your Instagram for Business account to Ortto on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Ortto accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Instagram followers to Ortto as contacts?
Yes, you can! Latenode allows automatic syncing, triggering personalized campaigns in Ortto for each new Instagram for Business follower. Improve engagement using no-code automation.
What types of tasks can I perform by integrating Instagram for Business with Ortto?
Integrating Instagram for Business with Ortto allows you to perform various tasks, including:
- Create Ortto contacts from new Instagram for Business followers.
- Trigger personalized email sequences based on Instagram activity.
- Update Ortto contact properties with Instagram engagement data.
- Segment Ortto audiences based on Instagram demographics.
- Track Instagram ad performance directly within Ortto reports.
How secure is connecting Instagram for Business to Ortto?
Latenode employs robust security measures, including encryption, to protect your data during transfer and storage, ensuring secure integration.
Are there any limitations to the Instagram for Business and Ortto integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business API may affect data retrieval frequency.
- Historical Instagram for Business data before integration setup might not be accessible.
- Custom field mapping may require JavaScript coding for advanced transformations.