How to connect Instagram for Business and Postmark
Create a New Scenario to Connect Instagram for Business and Postmark
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Postmark will be your first step. To do this, click "Choose an app," find Instagram for Business or Postmark, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Postmark Node
Next, click the plus (+) icon on the Instagram for Business node, select Postmark from the list of available apps, and choose the action you need from the list of nodes within Postmark.

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Authenticate Postmark
Now, click the Postmark node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Postmark settings. Authentication allows you to use Postmark through Latenode.
Configure the Instagram for Business and Postmark Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Postmark Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Postmark
Trigger on Webhook
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Instagram for Business
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Postmark, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Postmark integration works as expected. Depending on your setup, data should flow between Instagram for Business and Postmark (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Postmark
Instagram for Business + Google Sheets + Postmark: When new media is posted on Instagram for Business, its insights are fetched and added as a new row to a Google Sheet. A summary report is then emailed via Postmark.
Postmark + Instagram for Business + Slack: When a new email bounces in Postmark, the automation pauses active Instagram ad campaigns by some manual process not defined in actions. Then, it sends a Slack message to the marketing team to notify them of the bounce.
Instagram for Business and Postmark integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Postmark
Use Postmark in Latenode to automate transactional emails. Connect events from your apps to trigger personalized messages, like order confirmations or password resets. Benefit from Postmark’s deliverability, plus Latenode's visual workflow builder and flexible logic to filter events and enrich email data, ensuring accurate and timely communication.
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FAQ Instagram for Business and Postmark
How can I connect my Instagram for Business account to Postmark using Latenode?
To connect your Instagram for Business account to Postmark on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Postmark accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instagram ad performance via email?
Yes, you can! Latenode's visual editor and JavaScript support let you create detailed reports. Get instant email updates on key metrics, improving ad ROI visibility.
What types of tasks can I perform by integrating Instagram for Business with Postmark?
Integrating Instagram for Business with Postmark allows you to perform various tasks, including:
- Send email notifications for new Instagram followers.
- Email a summary of daily Instagram engagement metrics.
- Alert support teams of negative comments via email.
- Email reports on successful ad campaigns.
- Send personalized welcome emails to new followers.
How can I automate personalized marketing campaigns via Instagram?
Use Latenode to trigger personalized emails through Postmark based on Instagram user interactions. Leverage AI steps for dynamic content creation!
Are there any limitations to the Instagram for Business and Postmark integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business API may affect high-volume workflows.
- Email deliverability depends on Postmark's policies and sender reputation.
- Changes to Instagram's API may require updates to your Latenode flows.