How to connect Instagram for Business and Sendgrid
Create a New Scenario to Connect Instagram for Business and Sendgrid
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Sendgrid will be your first step. To do this, click "Choose an app," find Instagram for Business or Sendgrid, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendgrid Node
Next, click the plus (+) icon on the Instagram for Business node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.

Instagram for Business
⚙

Sendgrid

Authenticate Sendgrid
Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.
Configure the Instagram for Business and Sendgrid Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Sendgrid Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Sendgrid
Trigger on Webhook
⚙
Instagram for Business
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Sendgrid, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Sendgrid integration works as expected. Depending on your setup, data should flow between Instagram for Business and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Sendgrid
Instagram for Business + Google Sheets + Sendgrid: When new media is posted on Instagram for Business, its insights are fetched and added as a new row in Google Sheets. A summary report is then automatically emailed via Sendgrid.
Sendgrid + Instagram for Business + Slack: When engagement occurs with promotional emails sent via Sendgrid (simulated by new email received for example), the insights for the associated Instagram post are fetched and sent to a Slack channel.
Instagram for Business and Sendgrid integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories

About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
Similar apps
Related categories
See how Latenode works
FAQ Instagram for Business and Sendgrid
How can I connect my Instagram for Business account to Sendgrid using Latenode?
To connect your Instagram for Business account to Sendgrid on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Sendgrid accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized emails to new Instagram followers?
Yes, you can! Latenode's visual editor simplifies this. Automatically send welcome emails to new followers, nurturing engagement and building relationships effortlessly. Tailor content with AI.
What types of tasks can I perform by integrating Instagram for Business with Sendgrid?
Integrating Instagram for Business with Sendgrid allows you to perform various tasks, including:
- Send email notifications for new Instagram followers.
- Create email campaigns based on Instagram engagement.
- Automatically send promotions to users who comment on posts.
- Update email lists with Instagram profile information.
- Generate reports on email campaign performance using Instagram data.
Can I trigger Sendgrid emails based on specific Instagram post interactions?
Yes! Use Latenode to monitor comments/likes. Send automated emails to thank users or offer exclusive deals, improving engagement and conversions.
Are there any limitations to the Instagram for Business and Sendgrid integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Sendgrid APIs may affect workflow speed.
- Some advanced Instagram analytics data may not be directly accessible through the API.
- Custom JavaScript may be needed for complex data transformations.