How to connect Instagram for Business and Tools
Create a New Scenario to Connect Instagram for Business and Tools
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Tools will be your first step. To do this, click "Choose an app," find Instagram for Business or Tools, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Tools Node
Next, click the plus (+) icon on the Instagram for Business node, select Tools from the list of available apps, and choose the action you need from the list of nodes within Tools.

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Authenticate Tools
Now, click the Tools node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tools settings. Authentication allows you to use Tools through Latenode.
Configure the Instagram for Business and Tools Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Tools Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Tools, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Tools integration works as expected. Depending on your setup, data should flow between Instagram for Business and Tools (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Tools
Instagram for Business + Slack: When a new media post is published on Instagram, a message is sent to a designated Slack channel to notify the team and promote awareness.
Instagram for Business + Google Sheets: Tracks Instagram post insights in Google Sheets by adding a new row with relevant data each time a new post is made. This allows for campaign performance monitoring and analysis.
Instagram for Business and Tools integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Tools
Use Tools inside Latenode to automate tasks that lack native integrations. Control applications via UI automation, extract data from complex websites, and then pipe the results into other services. Add custom logic with JavaScript for precise control, scaling processes affordably with Latenode's usage-based pricing.
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See how Latenode works
FAQ Instagram for Business and Tools
How can I connect my Instagram for Business account to Tools using Latenode?
To connect your Instagram for Business account to Tools on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Tools accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Instagram content from my Tools data?
Yes, you can! Latenode's visual editor makes it easy to map data between Tools and Instagram for Business. Automate content creation and posting, saving time and improving engagement.
What types of tasks can I perform by integrating Instagram for Business with Tools?
Integrating Instagram for Business with Tools allows you to perform various tasks, including:
- Automatically create Instagram posts from new Tools entries.
- Track Instagram engagement metrics and store them in Tools.
- Send automated direct messages based on Tools data updates.
- Create Tools tasks from new Instagram comments or mentions.
- Sync Instagram Business leads directly into your Tools CRM.
Can I use JavaScript code for complex Instagram automations?
Yes! Latenode allows you to use JavaScript code blocks within your workflows, providing ultimate flexibility for advanced Instagram for Business and Tools automations.
Are there any limitations to the Instagram for Business and Tools integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API apply.
- Some advanced Tools features may require custom JavaScript code.
- Real-time data syncing depends on the polling interval configured.