How to connect Instagram for Business and Twilio
Create a New Scenario to Connect Instagram for Business and Twilio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Twilio will be your first step. To do this, click "Choose an app," find Instagram for Business or Twilio, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Twilio Node
Next, click the plus (+) icon on the Instagram for Business node, select Twilio from the list of available apps, and choose the action you need from the list of nodes within Twilio.

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Twilio

Authenticate Twilio
Now, click the Twilio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twilio settings. Authentication allows you to use Twilio through Latenode.
Configure the Instagram for Business and Twilio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Twilio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Twilio
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Twilio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Twilio integration works as expected. Depending on your setup, data should flow between Instagram for Business and Twilio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Twilio
Instagram for Business + Twilio + Google Sheets: Monitor Instagram ad campaign performance. When user insights change significantly (e.g., reach, engagement), trigger an SMS alert via Twilio. Also, log these insights in a Google Sheet for historical tracking and analysis.
Twilio + Instagram for Business + Zendesk: When a new message is received in Twilio that contains a specific keyword related to an Instagram promotion, search for associated media using Instagram for Business, and create a new Zendesk ticket. This allows support teams to quickly address customer inquiries originating from Instagram ads via SMS.
Instagram for Business and Twilio integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Twilio
Use Twilio in Latenode to automate SMS notifications or build call workflows. Send appointment reminders, track delivery status, or verify users via code. Combine Twilio with other apps in Latenode's visual editor, adding logic and AI to scale your communication automation without complex coding.
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See how Latenode works
FAQ Instagram for Business and Twilio
How can I connect my Instagram for Business account to Twilio using Latenode?
To connect your Instagram for Business account to Twilio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Twilio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS alerts for new Instagram followers?
Yes, you can! Latenode lets you trigger SMS messages via Twilio when you gain a new follower on Instagram for Business. This provides instant notification for timely engagement.
What types of tasks can I perform by integrating Instagram for Business with Twilio?
Integrating Instagram for Business with Twilio allows you to perform various tasks, including:
- Send SMS notifications for new Instagram direct messages.
- Automate personalized SMS replies to Instagram comments.
- Trigger phone calls for urgent Instagram support requests.
- Send promotional SMS campaigns based on Instagram follower data.
- Verify user identity using SMS codes within Instagram contests.
Can I use advanced logic for message routing from Instagram on Latenode?
Yes! Latenode’s visual editor allows for complex message routing, filtering, and conditional actions based on Instagram for Business data, all without coding.
Are there any limitations to the Instagram for Business and Twilio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Message delivery rates are subject to Twilio's terms and conditions.
- Instagram for Business API rate limits may affect high-volume workflows.
- Some advanced Instagram API features may require custom JavaScript code.