How to connect Instagram for Business and Vapi
Create a New Scenario to Connect Instagram for Business and Vapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Vapi will be your first step. To do this, click "Choose an app," find Instagram for Business or Vapi, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Vapi Node
Next, click the plus (+) icon on the Instagram for Business node, select Vapi from the list of available apps, and choose the action you need from the list of nodes within Vapi.

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Authenticate Vapi
Now, click the Vapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Vapi settings. Authentication allows you to use Vapi through Latenode.
Configure the Instagram for Business and Vapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Vapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Vapi
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Vapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Vapi integration works as expected. Depending on your setup, data should flow between Instagram for Business and Vapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Vapi
Instagram for Business + OpenAI ChatGPT + Vapi: When a new comment is posted on an Instagram Business account's media, the comment is sent to ChatGPT for sentiment analysis and summarization. Vapi then initiates a personalized outbound phone call based on the analysis.
Vapi + Instagram for Business + Google Sheets: After an outbound phone call is created via Vapi, the call details are logged in a Google Sheet. Additionally, Instagram user insights are fetched and added to the same Google Sheet, linking call data with Instagram engagement metrics.
Instagram for Business and Vapi integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Vapi
Use Vapi in Latenode to validate and standardize address data. Ensure accurate deliveries and prevent errors by cleaning addresses directly within your workflows. Vapi integration inside Latenode makes data cleaning repeatable and scalable without extra coding. Automate address verification as part of lead gen, order processing, or CRM upkeep.
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FAQ Instagram for Business and Vapi
How can I connect my Instagram for Business account to Vapi using Latenode?
To connect your Instagram for Business account to Vapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Vapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically call leads from Instagram ads using Vapi?
Yes, you can! Latenode's visual editor and advanced logic enable you to trigger Vapi calls directly from Instagram ad leads, ensuring immediate follow-up and increased conversion rates.
What types of tasks can I perform by integrating Instagram for Business with Vapi?
Integrating Instagram for Business with Vapi allows you to perform various tasks, including:
- Automatically calling new followers to offer personalized services.
- Sending targeted Vapi messages based on Instagram post engagement.
- Creating Vapi tasks for team follow-up from Instagram comments.
- Initiating Vapi calls from Instagram lead ad submissions.
- Syncing Instagram profile data with Vapi contact lists for outreach.
How secure is my Instagram for Business data when using Latenode?
Latenode employs enterprise-grade security measures, including encryption and secure authentication, to protect your data and ensure compliance.
Are there any limitations to the Instagram for Business and Vapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API call limits imposed by Instagram for Business and Vapi may affect high-volume workflows.
- Changes to the Instagram for Business or Vapi APIs could require updates to your Latenode workflows.
- Some advanced Instagram for Business analytics may not be directly accessible via the Vapi integration.