How to connect Instagram for Business and WhatsApp Business Cloud
Create a New Scenario to Connect Instagram for Business and WhatsApp Business Cloud
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Instagram for Business or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Business Cloud Node
Next, click the plus (+) icon on the Instagram for Business node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.

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WhatsApp Business Cloud

Authenticate WhatsApp Business Cloud
Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.
Configure the Instagram for Business and WhatsApp Business Cloud Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and WhatsApp Business Cloud Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WhatsApp Business Cloud
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Instagram for Business and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and WhatsApp Business Cloud
Facebook Lead Ads + Instagram for Business + WhatsApp Business Cloud: When a new lead is submitted on Facebook Lead Ads, download media from Instagram for Business and send the lead details along with the media to a specified number on WhatsApp.
Shopify + Instagram for Business + WhatsApp Business Cloud: When a new paid order is placed on Shopify, get media from Instagram for Business and send order updates to the customer via WhatsApp Business Cloud.
Instagram for Business and WhatsApp Business Cloud integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About WhatsApp Business Cloud
Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.
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FAQ Instagram for Business and WhatsApp Business Cloud
How can I connect my Instagram for Business account to WhatsApp Business Cloud using Latenode?
To connect your Instagram for Business account to WhatsApp Business Cloud on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and WhatsApp Business Cloud accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send new Instagram leads a WhatsApp welcome message?
Yes, you can! Latenode's visual editor makes it simple. Automatically engage leads from Instagram for Business with personalized WhatsApp Business Cloud messages. Boost engagement effortlessly.
What types of tasks can I perform by integrating Instagram for Business with WhatsApp Business Cloud?
Integrating Instagram for Business with WhatsApp Business Cloud allows you to perform various tasks, including:
- Send personalized WhatsApp messages to new Instagram followers.
- Create WhatsApp Business Cloud contacts from Instagram lead form submissions.
- Share Instagram posts automatically via WhatsApp Business Cloud.
- Update a Google Sheet with data collected from Instagram and WhatsApp.
- Notify support teams about urgent inquiries received on Instagram via WhatsApp.
Can I use JavaScript to customize my Instagram automations?
Yes! Latenode allows you to use JavaScript code blocks for advanced Instagram for Business and WhatsApp Business Cloud customization when needed.
Are there any limitations to the Instagram for Business and WhatsApp Business Cloud integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram and WhatsApp APIs still apply.
- Media file transfers might be subject to size restrictions.
- Custom JavaScript code requires some programming knowledge.