How to connect Instagram for Business and WooCommerce
Create a New Scenario to Connect Instagram for Business and WooCommerce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or WooCommerce will be your first step. To do this, click "Choose an app," find Instagram for Business or WooCommerce, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WooCommerce Node
Next, click the plus (+) icon on the Instagram for Business node, select WooCommerce from the list of available apps, and choose the action you need from the list of nodes within WooCommerce.

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WooCommerce

Authenticate WooCommerce
Now, click the WooCommerce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WooCommerce settings. Authentication allows you to use WooCommerce through Latenode.
Configure the Instagram for Business and WooCommerce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and WooCommerce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WooCommerce
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, WooCommerce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and WooCommerce integration works as expected. Depending on your setup, data should flow between Instagram for Business and WooCommerce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and WooCommerce
WooCommerce + Instagram for Business + Slack: When a new order is placed on WooCommerce, triggered by a product advertised on Instagram, a notification is sent to a designated Slack channel.
WooCommerce + Instagram for Business + Google Sheets: Tracks WooCommerce sales in Google Sheets when the order comes from a product advertised on Instagram. The flow records order details in a new row in Google Sheets.
Instagram for Business and WooCommerce integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About WooCommerce
Automate WooCommerce tasks inside Latenode. Sync orders, manage inventory, or trigger customer actions without code. Connect WooCommerce data to other apps, like CRMs or email platforms. Use Latenode's visual editor and built-in tools to scale your e-commerce automation beyond basic plugins. Customize further with JavaScript when needed.
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See how Latenode works
FAQ Instagram for Business and WooCommerce
How can I connect my Instagram for Business account to WooCommerce using Latenode?
To connect your Instagram for Business account to WooCommerce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and WooCommerce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post WooCommerce product updates to Instagram?
Yes, you can! Latenode's visual editor makes it easy to trigger Instagram posts when new products are added, boosting visibility and driving traffic directly to your store.
What types of tasks can I perform by integrating Instagram for Business with WooCommerce?
Integrating Instagram for Business with WooCommerce allows you to perform various tasks, including:
- Automatically posting new product images to Instagram.
- Tracking sales generated from Instagram posts.
- Creating targeted ads based on WooCommerce customer data.
- Sending order updates via Instagram Direct Messages.
- Syncing product catalogs between the two platforms.
Can I use JavaScript code to transform my product data?
Yes! Latenode lets you use JavaScript to customize data transformations, adding advanced logic to your Instagram for Business automations.
Are there any limitations to the Instagram for Business and WooCommerce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect high-volume workflows.
- Custom audience creation depends on the accuracy of WooCommerce data.
- Complex workflows may require some JavaScript knowledge.