How to connect Instantly and Google Business Profile
Create a New Scenario to Connect Instantly and Google Business Profile
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Google Business Profile will be your first step. To do this, click "Choose an app," find Instantly or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Instantly node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Instantly and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Instantly, Google Business Profile, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Instantly and Google Business Profile integration works as expected. Depending on your setup, data should flow between Instantly and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Google Business Profile
Instantly + Slack: When a new lead is created in Instantly, a message is automatically sent to a specified Slack channel to notify the sales team.
Google Business Profile + Google Sheets + Instantly: When a new review is received in Google Business Profile, the review details are logged in a Google Sheet, and an email is sent using Instantly.
Instantly and Google Business Profile integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic โ all without per-step pricing limits.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Instantly and Google Business Profile
How can I connect my Instantly account to Google Business Profile using Latenode?
To connect your Instantly account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate review requests after Instantly email campaigns?
Yes, you can! Latenode's visual editor makes it simple to trigger Google Business Profile review requests after successful Instantly email sequences, boosting your online reputation effortlessly.
What types of tasks can I perform by integrating Instantly with Google Business Profile?
Integrating Instantly with Google Business Profile allows you to perform various tasks, including:
- Automatically create Google Business Profile posts from Instantly campaign results.
- Update Google Business Profile descriptions based on Instantly A/B test winners.
- Send personalized review requests via Instantly after positive interactions.
- Track new Google Business Profile reviews within Instantly dashboards.
- Pause Instantly campaigns when negative feedback appears on Google Business Profile.
Can I use JavaScript with the Instantly integration?
Yes! Latenode supports JavaScript code blocks, enabling complex logic and custom data transformations beyond standard no-code options in your Instantly flows.
Are there any limitations to the Instantly and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instantly and Google Business Profile APIs may affect performance.
- Advanced Google Business Profile features (e.g., detailed analytics) might require custom API calls.
- Initial setup requires valid authentication credentials for both services.