How to connect Intercom and Instagram for Business
Create a New Scenario to Connect Intercom and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Intercom, triggered by another scenario, or executed manually (for testing purposes). In most cases, Intercom or Instagram for Business will be your first step. To do this, click "Choose an app," find Intercom or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Intercom Node
Select the Intercom node from the app selection panel on the right.


Intercom

Configure the Intercom
Click on the Intercom node to configure it. You can modify the Intercom URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Intercom node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


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Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Intercom and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Intercom and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Instagram for Business
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Intercom, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Intercom and Instagram for Business integration works as expected. Depending on your setup, data should flow between Intercom and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Intercom and Instagram for Business
Intercom + Instagram for Business + Google Sheets: When a new Intercom conversation is created, the details are logged in a Google Sheet for tracking. Additionally, when new media is posted on Instagram for Business, its details are also added to the same Google Sheet.
Instagram for Business + Intercom + Slack: When a new comment is posted on Instagram for Business media, a new conversation is created in Intercom to address the support request. A notification about the new Intercom conversation is then sent to a designated Slack channel.
Intercom and Instagram for Business integration alternatives

About Intercom
Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Intercom and Instagram for Business
How can I connect my Intercom account to Instagram for Business using Latenode?
To connect your Intercom account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Intercom and click on "Connect".
- Authenticate your Intercom and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send Intercom leads personalized Instagram DMs?
Yes, you can! Latenode's no-code platform enables you to craft workflows that trigger personalized Instagram messages based on Intercom data, boosting engagement and conversions.
What types of tasks can I perform by integrating Intercom with Instagram for Business?
Integrating Intercom with Instagram for Business allows you to perform various tasks, including:
- Automatically adding new Intercom users as Instagram followers.
- Sending Intercom conversation data to Instagram for ad targeting.
- Creating Intercom leads from Instagram ad engagement.
- Triggering Intercom chats from Instagram post comments.
- Analyzing Instagram engagement within Intercom dashboards.
Can I use JavaScript to customize my Intercom automations?
Yes! Latenode's supports JavaScript, allowing you to deeply customize Intercom workflows beyond no-code options and handle complex data transformations.
Are there any limitations to the Intercom and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits can affect high-volume automation.
- Historical data migration between the platforms may require custom scripting.
- Advanced Instagram Business features may require occasional API updates.