How to connect Jira and Facebook Conversions
Create a New Scenario to Connect Jira and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Jira, triggered by another scenario, or executed manually (for testing purposes). In most cases, Jira or Facebook Conversions will be your first step. To do this, click "Choose an app," find Jira or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Jira Node
Select the Jira node from the app selection panel on the right.


Jira

Add the Facebook Conversions Node
Next, click the plus (+) icon on the Jira node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Jira and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Jira and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring Jira, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Jira and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Jira and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Jira and Facebook Conversions
Jira + Facebook Conversions + Google Sheets: When a Jira issue is resolved (status updated), track it as a successful conversion event in Facebook Conversions. Then, log the issue details and conversion data in a Google Sheet for reporting and analysis.
Facebook Conversions + Jira + Slack: When a high-value conversion is recorded in Facebook Conversions, automatically create a new Jira issue to follow up with the customer. Simultaneously, send a notification to the sales team in a designated Slack channel about the new lead.
Jira and Facebook Conversions integration alternatives

About Jira
Sync Jira issues to other tools or trigger actions based on status changes. Automate bug reporting, task assignment, or notifications without code. Latenode lets you visually integrate Jira into complex workflows. Extend functionality with JavaScript and control costs with execution-based pricing, not per-step fees.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Jira and Facebook Conversions
How can I connect my Jira account to Facebook Conversions using Latenode?
To connect your Jira account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Jira and click on "Connect".
- Authenticate your Jira and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Jira issue resolution in Facebook Conversions?
Yes, you can! Use Latenode to update Facebook Conversions events when a Jira issue is resolved, allowing for better campaign optimization based on development milestones.
What types of tasks can I perform by integrating Jira with Facebook Conversions?
Integrating Jira with Facebook Conversions allows you to perform various tasks, including:
- Triggering Facebook Conversion events when a new Jira issue is created.
- Sending custom conversions data upon issue status changes in Jira.
- Updating ad campaigns based on resolved issue counts in Jira.
- Creating custom audiences based on Jira issue assignee data.
- Tracking the impact of bug fixes on ad performance via conversions.
How does Latenode handle data security between Jira and Facebook Conversions?
Latenode employs secure encryption and authentication protocols to protect your data during transfer between Jira and Facebook Conversions, ensuring data integrity.
Are there any limitations to the Jira and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom fields in Jira might require JavaScript for full integration.
- Rate limits imposed by Jira and Facebook Conversions APIs can affect performance.
- Historical data synchronization may require specific workflow configurations.