How to connect JustCall and Google Ads
Create a New Scenario to Connect JustCall and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a JustCall, triggered by another scenario, or executed manually (for testing purposes). In most cases, JustCall or Google Ads will be your first step. To do this, click "Choose an app," find JustCall or Google Ads, and select the appropriate trigger to start the scenario.

Add the JustCall Node
Select the JustCall node from the app selection panel on the right.


JustCall

Configure the JustCall
Click on the JustCall node to configure it. You can modify the JustCall URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the JustCall node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.


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Google Ads

Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the JustCall and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the JustCall and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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JustCall
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Webhook response

Save and Activate the Scenario
After configuring JustCall, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the JustCall and Google Ads integration works as expected. Depending on your setup, data should flow between JustCall and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect JustCall and Google Ads
JustCall + Slack + Google Ads: When a call is missed in JustCall, a notification is sent to a Slack channel. The automation then pauses the Google Ads campaign to prevent further ad spend until the missed call is addressed.
Google Ads + JustCall + Zoho CRM: When a lead clicks a Google Ad, a new contact is created in Zoho CRM. Then, JustCall is used to automatically schedule a call with the new contact.
JustCall and Google Ads integration alternatives

About JustCall
Use JustCall in Latenode to automate call workflows: trigger calls based on CRM updates, send SMS follow-ups, and log call data. Latenode adds visual flow control, custom logic, and data enrichment missing in basic JustCall setups. Create complex, scalable call-centric processes with no-code tools and flexible JavaScript.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ JustCall and Google Ads
How can I connect my JustCall account to Google Ads using Latenode?
To connect your JustCall account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select JustCall and click on "Connect".
- Authenticate your JustCall and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I pause Google Ads on missed JustCall calls?
Yes! Latenode lets you pause ads when a call isn't answered. Save ad spend, react in real-time, and use advanced logic for customized automation.
What types of tasks can I perform by integrating JustCall with Google Ads?
Integrating JustCall with Google Ads allows you to perform various tasks, including:
- Create new Google Ads leads from JustCall call data.
- Update Google Ads audiences based on JustCall call outcomes.
- Trigger JustCall callbacks based on Google Ads performance.
- Log JustCall call details to Google Ads conversion data.
- Optimize ad spend using JustCall call analytics in Latenode.
Can I trigger automated SMS messages after ad clicks?
Yes, Latenode allows triggering SMS via JustCall based on Google Ads clicks, engaging leads instantly with personalized messages.
Are there any limitations to the JustCall and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on API availability.
- Complex logic may require JavaScript for customization.
- Initial setup requires understanding of both platforms.