How to connect JustCall and Google Business Profile
Create a New Scenario to Connect JustCall and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a JustCall, triggered by another scenario, or executed manually (for testing purposes). In most cases, JustCall or Google Business Profile will be your first step. To do this, click "Choose an app," find JustCall or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the JustCall Node
Select the JustCall node from the app selection panel on the right.


JustCall

Configure the JustCall
Click on the JustCall node to configure it. You can modify the JustCall URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the JustCall node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the JustCall and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the JustCall and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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JustCall
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Webhook response


Save and Activate the Scenario
After configuring JustCall, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the JustCall and Google Business Profile integration works as expected. Depending on your setup, data should flow between JustCall and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect JustCall and Google Business Profile
JustCall + Slack + Google Business Profile: When a call ends in JustCall, a summary message is sent to a designated Slack channel. This summary can include details about the call's outcome, and based on keywords or sentiment analysis (done outside of Latenode), it triggers the creation of a Google Business Profile post to highlight relevant services or promotions.
Google Business Profile + JustCall + Google Sheets: When a new review is posted or an existing review is updated on Google Business Profile, a contact is created in JustCall. Details from the review and the contact information are then logged into a Google Sheet, allowing for tracking and analysis of customer feedback and interaction history.
JustCall and Google Business Profile integration alternatives

About JustCall
Use JustCall in Latenode to automate call workflows: trigger calls based on CRM updates, send SMS follow-ups, and log call data. Latenode adds visual flow control, custom logic, and data enrichment missing in basic JustCall setups. Create complex, scalable call-centric processes with no-code tools and flexible JavaScript.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ JustCall and Google Business Profile
How can I connect my JustCall account to Google Business Profile using Latenode?
To connect your JustCall account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select JustCall and click on "Connect".
- Authenticate your JustCall and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate SMS replies based on Google reviews?
Yes! Latenode enables automated workflows, triggering custom JustCall SMS replies based on new Google Business Profile reviews. Improve customer engagement instantly.
What types of tasks can I perform by integrating JustCall with Google Business Profile?
Integrating JustCall with Google Business Profile allows you to perform various tasks, including:
- Send SMS messages via JustCall for new positive Google Business Profile reviews.
- Log JustCall calls as activities within Google Business Profile customer records.
- Update Google Business Profile hours based on JustCall support schedule changes.
- Trigger JustCall voicemails when Google Business Profile questions are frequently asked.
- Create Google Business Profile posts based on promotional campaigns in JustCall.
Can I use JavaScript within my JustCall automations?
Yes, Latenode offers full JavaScript support, letting you extend JustCall automations beyond simple triggers and actions, for complex data transformations.
Are there any limitations to the JustCall and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time syncing depends on the API limits of both JustCall and Google Business Profile.
- Complex data transformations might require custom JavaScript coding within Latenode.
- Historical data migration between the two platforms may require additional setup.