Klaviyo and Enrich Layer Integration

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Enrich Klaviyo profiles with deeper data using Enrich Layer, creating targeted segments and personalized campaigns for higher conversions. Latenode's visual editor makes this complex integration simple, while pay-by-execution pricing keeps costs low as you scale your marketing automation.

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Klaviyo

Enrich Layer

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Klaviyo and Enrich Layer

Create a New Scenario to Connect Klaviyo and Enrich Layer

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Klaviyo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Klaviyo or Enrich Layer will be your first step. To do this, click "Choose an app," find Klaviyo or Enrich Layer, and select the appropriate trigger to start the scenario.

Add the Klaviyo Node

Select the Klaviyo node from the app selection panel on the right.

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Klaviyo

Configure the Klaviyo

Click on the Klaviyo node to configure it. You can modify the Klaviyo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Klaviyo

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Run node once

Add the Enrich Layer Node

Next, click the plus (+) icon on the Klaviyo node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.

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Authenticate Enrich Layer

Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.

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Configure the Klaviyo and Enrich Layer Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Klaviyo and Enrich Layer Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Klaviyo, Enrich Layer, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Klaviyo and Enrich Layer integration works as expected. Depending on your setup, data should flow between Klaviyo and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Klaviyo and Enrich Layer

Klaviyo + Enrich Layer + Facebook Ads: When a new profile is added to a Klaviyo list, the profile is enriched with data from Enrich Layer. Use the enriched data to create a custom audience on Facebook Ads for targeted advertising. Due to the available actions, the Facebook Ads part cannot be implemented.

Enrich Layer + Klaviyo + Salesforce: When a new profile is created in Klaviyo, enrich the profile data using Enrich Layer, and then update the contact information in Salesforce with the enriched details.

Klaviyo and Enrich Layer integration alternatives

About Klaviyo

Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

Klaviyo + Enrich Layer integration

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FAQ Klaviyo and Enrich Layer

How can I connect my Klaviyo account to Enrich Layer using Latenode?

To connect your Klaviyo account to Enrich Layer on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Klaviyo and click on "Connect".
  • Authenticate your Klaviyo and Enrich Layer accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich new Klaviyo subscribers?

Yes, you can! Latenode allows seamless data enrichment using Enrich Layer upon new Klaviyo subscriber events, enhancing segmentation and personalization with valuable customer insights.

What types of tasks can I perform by integrating Klaviyo with Enrich Layer?

Integrating Klaviyo with Enrich Layer allows you to perform various tasks, including:

  • Automatically enrich new Klaviyo subscribers with detailed demographic data.
  • Update Klaviyo profiles with enriched data from Enrich Layer in real-time.
  • Trigger personalized email flows based on enriched subscriber attributes.
  • Segment Klaviyo lists based on Enrich Layer data for targeted campaigns.
  • Analyze campaign performance using enriched data to optimize marketing strategies.

Can I use Javascript to transform Klaviyo data?

Yes, Latenode lets you use JavaScript to transform Klaviyo data before sending it to Enrich Layer for complex data manipulations and custom logic.

Are there any limitations to the Klaviyo and Enrich Layer integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Enrich Layer data availability depends on their data sources.
  • Rate limits apply based on your Klaviyo and Enrich Layer plans.
  • Custom JavaScript code requires technical expertise.

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