How to connect Landbot.io and Google Ads
Create a New Scenario to Connect Landbot.io and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Landbot.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Landbot.io or Google Ads will be your first step. To do this, click "Choose an app," find Landbot.io or Google Ads, and select the appropriate trigger to start the scenario.

Add the Landbot.io Node
Select the Landbot.io node from the app selection panel on the right.

Landbot.io
Configure the Landbot.io
Click on the Landbot.io node to configure it. You can modify the Landbot.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Landbot.io node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Landbot.io and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Landbot.io and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Save and Activate the Scenario
After configuring Landbot.io, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Landbot.io and Google Ads integration works as expected. Depending on your setup, data should flow between Landbot.io and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Landbot.io and Google Ads
Landbot.io + Google Ads + Google Sheets: When a new lead is captured via Landbot.io, the lead's data is added to a Google Sheet for record-keeping. Simultaneously, the lead is added to a Google Ads customer list for targeted advertising.
Google Ads + Landbot.io + Slack: When a lead form is submitted in Google Ads, the lead information is sent to Landbot.io to initiate a conversation. A notification is also sent to a designated Slack channel to alert the sales team about the new lead.
Landbot.io and Google Ads integration alternatives
About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Landbot.io and Google Ads
How can I connect my Landbot.io account to Google Ads using Latenode?
To connect your Landbot.io account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Landbot.io and click on "Connect".
- Authenticate your Landbot.io and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust Google Ads bids based on Landbot.io lead quality?
Yes, you can! Latenode enables dynamic bid adjustments based on real-time lead data from Landbot.io, optimizing your ad spend using advanced logic and improving ROI.
What types of tasks can I perform by integrating Landbot.io with Google Ads?
Integrating Landbot.io with Google Ads allows you to perform various tasks, including:
- Automatically create new Google Ads leads from qualified Landbot.io submissions.
- Update Google Ads customer lists based on Landbot.io chatbot interactions.
- Trigger personalized ad campaigns based on user data collected in Landbot.io.
- Send Landbot.io conversation data to Google Ads for enhanced reporting.
- Pause or activate ads based on real-time product availability from Landbot.io.
How easy is it to filter leads from Landbot.io before sending them to Google Ads?
Latenode offers visual filters and JavaScript blocks for precise lead filtering,ensuring only qualified leads reach Google Ads.
Are there any limitations to the Landbot.io and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require some JavaScript knowledge.
- Real-time data transfer depends on the API limits of both Landbot.io and Google Ads.
- Initial setup requires understanding of both platforms' data structures.