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Automatically qualify leads from Landbot.io chats in Google Ads. Latenode lets you use flexible no-code logic or JavaScript to filter leads before ad spend, saving money with affordable pay-by-execution pricing.
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Create a New Scenario to Connect Landbot.io and Google Ads
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Landbot.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Landbot.io or Google Ads will be your first step. To do this, click "Choose an app," find Landbot.io or Google Ads, and select the appropriate trigger to start the scenario.
Add the Landbot.io Node
Select the Landbot.io node from the app selection panel on the right.
Landbot.io
Configure the Landbot.io
Click on the Landbot.io node to configure it. You can modify the Landbot.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Landbot.io node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
Landbot.io
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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Landbot.io and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Landbot.io and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Landbot.io
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Landbot.io, Google Ads, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Landbot.io and Google Ads integration works as expected. Depending on your setup, data should flow between Landbot.io and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Landbot.io + Google Ads + Google Sheets: When a new lead is captured via Landbot.io, the lead's data is added to a Google Sheet for record-keeping. Simultaneously, the lead is added to a Google Ads customer list for targeted advertising.
Google Ads + Landbot.io + Slack: When a lead form is submitted in Google Ads, the lead information is sent to Landbot.io to initiate a conversation. A notification is also sent to a designated Slack channel to alert the sales team about the new lead.
About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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How can I connect my Landbot.io account to Google Ads using Latenode?
To connect your Landbot.io account to Google Ads on Latenode, follow these steps:
Can I automatically adjust Google Ads bids based on Landbot.io lead quality?
Yes, you can! Latenode enables dynamic bid adjustments based on real-time lead data from Landbot.io, optimizing your ad spend using advanced logic and improving ROI.
What types of tasks can I perform by integrating Landbot.io with Google Ads?
Integrating Landbot.io with Google Ads allows you to perform various tasks, including:
How easy is it to filter leads from Landbot.io before sending them to Google Ads?
Latenode offers visual filters and JavaScript blocks for precise lead filtering,ensuring only qualified leads reach Google Ads.
Are there any limitations to the Landbot.io and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: