How to connect Lark and Facebook Conversions
Create a New Scenario to Connect Lark and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lark, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lark or Facebook Conversions will be your first step. To do this, click "Choose an app," find Lark or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Lark Node
Select the Lark node from the app selection panel on the right.

Lark
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Lark node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Lark and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Lark and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring Lark, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Lark and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Lark and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Lark and Facebook Conversions
Facebook Conversions + Google Sheets + Lark: When a new conversion event is registered in Facebook Conversions, the details are added as a new row in a Google Sheet for tracking and analysis. A summary message is then sent to a Lark group chat.
Facebook Conversions + ClickUp + Lark: Upon receiving a new conversion event from Facebook Conversions, a task is created in ClickUp to manage follow-up actions. A notification is then sent to a Lark channel to alert the team about the new conversion and the created task.
Lark and Facebook Conversions integration alternatives
About Lark
Use Lark within Latenode to centralize team comms & automate notifications based on workflow triggers. Aggregate messages, streamline approvals, and post updates to specific channels. Benefit from Latenode's visual editor and logic tools for advanced routing that keeps everyone informed and aligned.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Lark and Facebook Conversions
How can I connect my Lark account to Facebook Conversions using Latenode?
To connect your Lark account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Lark and click on "Connect".
- Authenticate your Lark and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions from Lark support tickets?
Yes, you can! Latenode's flexible data mapping lets you automatically send Lark ticket details to Facebook Conversions, optimizing ad spend based on support interactions. Get better ROI effortlessly.
What types of tasks can I perform by integrating Lark with Facebook Conversions?
Integrating Lark with Facebook Conversions allows you to perform various tasks, including:
- Create Facebook Conversions events from new Lark messages.
- Update custom audience data in Facebook Conversions from Lark user profiles.
- Trigger Lark notifications when key Facebook Conversions metrics change.
- Automatically generate leads in Lark from high-value Facebook Conversions events.
- Analyze Lark support data to improve Facebook ad targeting.
How can I scale my Lark-Facebook Conversions automations?
Latenode's architecture ensures seamless scaling. Handle increasing data volumes and workflow complexity without performance bottlenecks, leveraging advanced queueing and processing.
Are there any limitations to the Lark and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Real-time data synchronization depends on the API rate limits of both platforms.
- Custom field mapping might need adjustments based on data structure changes.