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How to connect Lark and Google Ads
Create a New Scenario to Connect Lark and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lark, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lark or Google Ads will be your first step. To do this, click "Choose an app," find Lark or Google Ads, and select the appropriate trigger to start the scenario.
Add the Lark Node
Select the Lark node from the app selection panel on the right.
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Add the Google Ads Node
Next, click the plus (+) icon on the Lark node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Lark and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Lark and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario
After configuring Lark, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Lark and Google Ads integration works as expected. Depending on your setup, data should flow between Lark and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Lark and Google Ads
Google Ads + Lark + Google Sheets: When a new lead is generated in Google Ads, the lead information is sent to a Lark group chat. The details are also logged in a Google Sheet for tracking and analysis.
Google Ads + Lark + Slack: Monitor Google Ads campaign spending. If a campaign is disapproved or spending surpasses a set threshold, a message is sent to a designated Lark team in Slack to alert them.
Lark and Google Ads integration alternatives
About Lark
Use Lark within Latenode to centralize team comms & automate notifications based on workflow triggers. Aggregate messages, streamline approvals, and post updates to specific channels. Benefit from Latenode's visual editor and logic tools for advanced routing that keeps everyone informed and aligned.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
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FAQ Lark and Google Ads
How can I connect my Lark account to Google Ads using Latenode?
To connect your Lark account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Lark and click on "Connect".
- Authenticate your Lark and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Google Ads leads to Lark?
Yes, you can! Latenode enables you to instantly send new leads from Google Ads to Lark, alerting your team and speeding up response times. Plus, scale to handle 1000s of leads with ease.
What types of tasks can I perform by integrating Lark with Google Ads?
Integrating Lark with Google Ads allows you to perform various tasks, including:
- Sending new Google Ads lead data directly to a Lark group.
- Posting daily Google Ads performance summaries into Lark channels.
- Creating Lark tasks for team members based on Google Ads metrics.
- Automatically sharing ad campaign updates in relevant Lark discussions.
- Triggering alerts in Lark when ad spend exceeds a set budget.
HowsecureistheLarkintegrationonLatenode?
Latenode employs robust security measures, including encryption and access controls, ensuring safe and reliable Lark data handling.
Are there any limitations to the Lark and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Ads might require separate handling.
- Complex Google Ads custom reports might need custom JavaScript code.
- Lark message formatting options are subject to Lark's API.
