LeadMagic and 123FormBuilder Integration

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Automatically qualify LeadMagic leads captured through 123FormBuilder using Latenode's visual editor. Enrich lead data with AI or custom logic, and scale affordably based on execution time.

Swap Apps

LeadMagic

123FormBuilder

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect LeadMagic and 123FormBuilder

Create a New Scenario to Connect LeadMagic and 123FormBuilder

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LeadMagic, triggered by another scenario, or executed manually (for testing purposes). In most cases, LeadMagic or 123FormBuilder will be your first step. To do this, click "Choose an app," find LeadMagic or 123FormBuilder, and select the appropriate trigger to start the scenario.

Add the LeadMagic Node

Select the LeadMagic node from the app selection panel on the right.

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LeadMagic

Configure the LeadMagic

Click on the LeadMagic node to configure it. You can modify the LeadMagic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sign In

Run node once

Add the 123FormBuilder Node

Next, click the plus (+) icon on the LeadMagic node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

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Authenticate 123FormBuilder

Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.

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Run node once

Configure the LeadMagic and 123FormBuilder Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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Run node once

Set Up the LeadMagic and 123FormBuilder Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring LeadMagic, 123FormBuilder, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the LeadMagic and 123FormBuilder integration works as expected. Depending on your setup, data should flow between LeadMagic and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect LeadMagic and 123FormBuilder

123FormBuilder + LeadMagic + HubSpot: When a new submission is received in 123FormBuilder, use LeadMagic to enrich the lead data and then create or update the contact in HubSpot.

123FormBuilder + LeadMagic + Google Sheets: When a new submission is received in 123FormBuilder, enrich lead data using LeadMagic and then store the submission and enriched data in a Google Sheet.

LeadMagic and 123FormBuilder integration alternatives

About LeadMagic

Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.

About 123FormBuilder

Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.

See how Latenode works

FAQ LeadMagic and 123FormBuilder

How can I connect my LeadMagic account to 123FormBuilder using Latenode?

To connect your LeadMagic account to 123FormBuilder on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select LeadMagic and click on "Connect".
  • Authenticate your LeadMagic and 123FormBuilder accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I qualify leads captured in 123FormBuilder automatically?

Yes, you can! With Latenode, instantly send form data to LeadMagic for scoring and qualification. Focus on high-potential leads without manual data entry.

What types of tasks can I perform by integrating LeadMagic with 123FormBuilder?

Integrating LeadMagic with 123FormBuilder allows you to perform various tasks, including:

  • Automatically create new leads in LeadMagic from 123FormBuilder submissions.
  • Update lead information in LeadMagic based on new 123FormBuilder data.
  • Send personalized email sequences based on form responses.
  • Trigger internal notifications when high-value leads submit a form.
  • Analyze form data and automatically update lead scores in LeadMagic.

Can Latenode enrich LeadMagic profiles from forms?

Yes, use Latenode's AI tools to extract insights and enrich LeadMagic profiles based on data collected through 123FormBuilder forms.

Are there any limitations to the LeadMagic and 123FormBuilder integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex form logic in 123FormBuilder might require custom JavaScript for full integration.
  • Rate limits imposed by LeadMagic may affect the speed of data synchronization.
  • File uploads through 123FormBuilder are subject to size limitations.

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