How to connect LeadMagic and 123FormBuilder
Create a New Scenario to Connect LeadMagic and 123FormBuilder
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LeadMagic, triggered by another scenario, or executed manually (for testing purposes). In most cases, LeadMagic or 123FormBuilder will be your first step. To do this, click "Choose an app," find LeadMagic or 123FormBuilder, and select the appropriate trigger to start the scenario.

Add the LeadMagic Node
Select the LeadMagic node from the app selection panel on the right.

LeadMagic
Configure the LeadMagic
Click on the LeadMagic node to configure it. You can modify the LeadMagic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the 123FormBuilder Node
Next, click the plus (+) icon on the LeadMagic node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

LeadMagic
⚙
123FormBuilder
Authenticate 123FormBuilder
Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.
Configure the LeadMagic and 123FormBuilder Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the LeadMagic and 123FormBuilder Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
123FormBuilder
Trigger on Webhook
⚙
LeadMagic
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring LeadMagic, 123FormBuilder, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the LeadMagic and 123FormBuilder integration works as expected. Depending on your setup, data should flow between LeadMagic and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect LeadMagic and 123FormBuilder
123FormBuilder + LeadMagic + HubSpot: When a new submission is received in 123FormBuilder, use LeadMagic to enrich the lead data and then create or update the contact in HubSpot.
123FormBuilder + LeadMagic + Google Sheets: When a new submission is received in 123FormBuilder, enrich lead data using LeadMagic and then store the submission and enriched data in a Google Sheet.
LeadMagic and 123FormBuilder integration alternatives
About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
Similar apps
Related categories
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
Similar apps
Related categories
See how Latenode works
FAQ LeadMagic and 123FormBuilder
How can I connect my LeadMagic account to 123FormBuilder using Latenode?
To connect your LeadMagic account to 123FormBuilder on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select LeadMagic and click on "Connect".
- Authenticate your LeadMagic and 123FormBuilder accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I qualify leads captured in 123FormBuilder automatically?
Yes, you can! With Latenode, instantly send form data to LeadMagic for scoring and qualification. Focus on high-potential leads without manual data entry.
What types of tasks can I perform by integrating LeadMagic with 123FormBuilder?
Integrating LeadMagic with 123FormBuilder allows you to perform various tasks, including:
- Automatically create new leads in LeadMagic from 123FormBuilder submissions.
- Update lead information in LeadMagic based on new 123FormBuilder data.
- Send personalized email sequences based on form responses.
- Trigger internal notifications when high-value leads submit a form.
- Analyze form data and automatically update lead scores in LeadMagic.
Can Latenode enrich LeadMagic profiles from forms?
Yes, use Latenode's AI tools to extract insights and enrich LeadMagic profiles based on data collected through 123FormBuilder forms.
Are there any limitations to the LeadMagic and 123FormBuilder integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form logic in 123FormBuilder might require custom JavaScript for full integration.
- Rate limits imposed by LeadMagic may affect the speed of data synchronization.
- File uploads through 123FormBuilder are subject to size limitations.