How to connect LiveChat and Facebook Conversions
Create a New Scenario to Connect LiveChat and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LiveChat, triggered by another scenario, or executed manually (for testing purposes). In most cases, LiveChat or Facebook Conversions will be your first step. To do this, click "Choose an app," find LiveChat or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the LiveChat Node
Select the LiveChat node from the app selection panel on the right.

LiveChat
Configure the LiveChat
Click on the LiveChat node to configure it. You can modify the LiveChat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the LiveChat node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the LiveChat and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the LiveChat and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring LiveChat, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the LiveChat and Facebook Conversions integration works as expected. Depending on your setup, data should flow between LiveChat and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect LiveChat and Facebook Conversions
LiveChat + Facebook Conversions + Google Sheets: When a new chat is initiated in LiveChat, send an event to Facebook Conversions. Simultaneously, add a new row to a Google Sheet to log the chat data for reporting.
Facebook Conversions + LiveChat + Slack: When a Facebook ad lead event is sent (implying a conversion), and a chat is initiated by that user in LiveChat, alert the support team in Slack with details of the lead and the ongoing chat.
LiveChat and Facebook Conversions integration alternatives
About LiveChat
Integrate LiveChat into Latenode to automate support workflows. Route chats based on keywords, tag conversations, or trigger automated responses. Connect LiveChat data to other apps (CRM, databases) for unified insights. Simplify complex routing and ensure agents have context β all visually, and without code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ LiveChat and Facebook Conversions
How can I connect my LiveChat account to Facebook Conversions using Latenode?
To connect your LiveChat account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select LiveChat and click on "Connect".
- Authenticate your LiveChat and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track lead conversions from LiveChat in Facebook?
Yes, you can easily track lead conversions using Latenode. Automatically send LiveChat lead data to Facebook Conversions for enhanced marketing insights & optimized ad campaigns.
What types of tasks can I perform by integrating LiveChat with Facebook Conversions?
Integrating LiveChat with Facebook Conversions allows you to perform various tasks, including:
- Log new LiveChat leads as conversions in Facebook.
- Update Facebook Custom Audiences based on LiveChat activity.
- Send chat transcripts to Facebook for compliance.
- Trigger Facebook ads based on LiveChat customer segments.
- Analyze chat data to improve Facebook ad targeting.
How do I use JavaScript for complex LiveChat data transformations on Latenode?
Use Latenode's JavaScript node to transform LiveChat data before sending it to Facebook Conversions, enabling custom data mapping and advanced filtering.
Are there any limitations to the LiveChat and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical LiveChat data prior to integration won't be automatically synced.
- Complex custom audience segmentation requires advanced JavaScript knowledge.
- Facebook Conversions API rate limits may affect real-time data synchronization.