How to connect LiveChat and Google Ads
Create a New Scenario to Connect LiveChat and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LiveChat, triggered by another scenario, or executed manually (for testing purposes). In most cases, LiveChat or Google Ads will be your first step. To do this, click "Choose an app," find LiveChat or Google Ads, and select the appropriate trigger to start the scenario.

Add the LiveChat Node
Select the LiveChat node from the app selection panel on the right.

LiveChat
Configure the LiveChat
Click on the LiveChat node to configure it. You can modify the LiveChat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the LiveChat node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the LiveChat and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the LiveChat and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring LiveChat, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the LiveChat and Google Ads integration works as expected. Depending on your setup, data should flow between LiveChat and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect LiveChat and Google Ads
LiveChat + Google Ads + Slack: When a new chat is initiated in LiveChat, especially when a lead inquires about pricing, the lead's details are added to a Google Ads customer list, and a notification is sent to the sales team in Slack.
Google Ads + LiveChat + HubSpot: When a new contact is created in HubSpot, a new LiveChat session is initiated, and the lead's information is logged into HubSpot.
LiveChat and Google Ads integration alternatives
About LiveChat
Integrate LiveChat into Latenode to automate support workflows. Route chats based on keywords, tag conversations, or trigger automated responses. Connect LiveChat data to other apps (CRM, databases) for unified insights. Simplify complex routing and ensure agents have context – all visually, and without code.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
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See how Latenode works
FAQ LiveChat and Google Ads
How can I connect my LiveChat account to Google Ads using Latenode?
To connect your LiveChat account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select LiveChat and click on "Connect".
- Authenticate your LiveChat and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions from LiveChat interactions?
Yes! Latenode enables seamless conversion tracking. Identify high-converting ads by logging LiveChat interactions triggered by specific Google Ads campaigns. Optimize ad spend and boost ROI using detailed analytics.
What types of tasks can I perform by integrating LiveChat with Google Ads?
Integrating LiveChat with Google Ads allows you to perform various tasks, including:
- Automatically add LiveChat leads to Google Ads remarketing lists.
- Trigger personalized Google Ads based on LiveChat conversation content.
- Send LiveChat transcripts to Google Ads for conversion analysis.
- Update Google Ads keywords based on real-time LiveChat feedback.
- Pause underperforming Google Ads campaigns based on LiveChat support tickets.
How do I handle large LiveChat data volumes in Latenode efficiently?
Latenode's architecture scales automatically. Process large LiveChat data volumes using parallel processing, optimized data structures, and built-in error handling for reliable automation.
Are there any limitations to the LiveChat and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical LiveChat data before integration setup cannot be automatically backfilled.
- Advanced Google Ads custom audiences require proper configuration within Google Ads.
- Real-time updates are subject to API rate limits of both LiveChat and Google Ads.