Mailchimp and Facebook Conversions Integration

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Automatically sync Mailchimp subscribers with Facebook Conversions to hyper-target ads and track campaign ROI. Latenode's visual editor makes setup easy, and affordable execution-based pricing keeps costs low as you scale.

Swap Apps

Mailchimp

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailchimp and Facebook Conversions

Create a New Scenario to Connect Mailchimp and Facebook Conversions

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Facebook Conversions will be your first step. To do this, click "Choose an app," find Mailchimp or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node

Select the Mailchimp node from the app selection panel on the right.

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Mailchimp

Configure the Mailchimp

Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Mailchimp

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Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Mailchimp node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Configure the Mailchimp and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions Oauth 2.0

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The action ID

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Set Up the Mailchimp and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mailchimp, Facebook Conversions, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Mailchimp and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Mailchimp and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailchimp and Facebook Conversions

Mailchimp + Facebook Conversions + Shopify: When a new subscriber is added to Mailchimp, send an event to Facebook Conversions to track ad performance. Simultaneously, add the new subscriber as a customer in Shopify.

Facebook Conversions + Mailchimp + Google Sheets: Track Facebook ad conversions. When a conversion event is received, add the lead's email to a Mailchimp list for nurturing and log the conversion details in a Google Sheet.

Mailchimp and Facebook Conversions integration alternatives

About Mailchimp

Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ€“ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Mailchimp and Facebook Conversions

How can I connect my Mailchimp account to Facebook Conversions using Latenode?

To connect your Mailchimp account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailchimp and click on "Connect".
  • Authenticate your Mailchimp and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Facebook Conversions with new Mailchimp subscribers?

Yes, you can. Latenode's real-time triggers ensure immediate updates, keeping your Facebook Conversions data current and maximizing ad campaign effectiveness.

What types of tasks can I perform by integrating Mailchimp with Facebook Conversions?

Integrating Mailchimp with Facebook Conversions allows you to perform various tasks, including:

  • Automatically add new Mailchimp subscribers to Facebook Conversions as leads.
  • Update Facebook Conversions custom audiences based on Mailchimp campaign activity.
  • Track conversions in Facebook Conversions when a user clicks a Mailchimp link.
  • Send personalized Facebook ads based on Mailchimp subscriber data.
  • Create lookalike audiences in Facebook Conversions from Mailchimp lists.

Can I use custom JavaScript code to transform data between apps?

Yes, Latenode allows custom JavaScript code, offering data transformation flexibility and control beyond standard integration options.

Are there any limitations to the Mailchimp and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data synchronization may take time depending on data volume.
  • Complex custom audience segmentation requires careful planning.
  • API rate limits of Mailchimp and Facebook Conversions apply.

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