How to connect Mailchimp and Google Business Profile
Create a New Scenario to Connect Mailchimp and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Google Business Profile will be your first step. To do this, click "Choose an app," find Mailchimp or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Mailchimp node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Mailchimp and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Mailchimp, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Google Business Profile integration works as expected. Depending on your setup, data should flow between Mailchimp and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Google Business Profile
Mailchimp + Google Business Profile + Calendly: When a new campaign is created in Mailchimp, a post is automatically created in Google Business Profile promoting the campaign. The post includes a link to schedule a meeting via Calendly.
Google Business Profile + Mailchimp + Facebook: When a new review is posted on Google Business Profile, the review details are added to a Mailchimp subscriber's note and also posted to Facebook.
Mailchimp and Google Business Profile integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Mailchimp and Google Business Profile
How can I connect my Mailchimp account to Google Business Profile using Latenode?
To connect your Mailchimp account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Google Business Profile from new Mailchimp subscribers?
Yes, you can! Latenode lets you automate updates, keeping info consistent across platforms. Easily reflect new leads' data in your Google Business Profile for better customer insights.
What types of tasks can I perform by integrating Mailchimp with Google Business Profile?
Integrating Mailchimp with Google Business Profile allows you to perform various tasks, including:
- Automatically adding new Mailchimp subscribers to your Google Business Profile contacts.
- Updating customer information in Google Business Profile based on Mailchimp activity.
- Triggering Mailchimp campaigns based on Google Business Profile reviews.
- Sending personalized welcome emails to new Google Business Profile followers.
- Tracking campaign performance in Google Business Profile analytics.
How does Latenode handle Mailchimp’s list segmentation?
Latenode fully supports Mailchimp's list segmentation, letting you trigger specific actions based on segment criteria within your automated workflows.
Are there any limitations to the Mailchimp and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Mailchimp and Google Business Profile APIs may affect high-volume workflows.
- Custom field mapping requires familiarity with both Mailchimp and Google Business Profile data structures.
- Complex workflows may require JavaScript for advanced data transformations.