How to connect Mailchimp and Instagram for Business
Create a New Scenario to Connect Mailchimp and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Instagram for Business will be your first step. To do this, click "Choose an app," find Mailchimp or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Mailchimp node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Mailchimp and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Mailchimp, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Instagram for Business integration works as expected. Depending on your setup, data should flow between Mailchimp and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Instagram for Business
Instagram for Business + Google Sheets + Mailchimp: Track Instagram ad campaign performance by fetching media insights for new media posted and saving the data to a Google Sheet. Then, add or update subscribers in Mailchimp based on engagement.
Facebook Ads Campaign Management + Mailchimp + Facebook Ads Campaign Management: When a new ad is created in Facebook Ads, the details are added to Mailchimp as a subscriber. Then create a custom Facebook audience based on subscribers.
Mailchimp and Instagram for Business integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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FAQ Mailchimp and Instagram for Business
How can I connect my Mailchimp account to Instagram for Business using Latenode?
To connect your Mailchimp account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Instagram leads to Mailchimp?
Yes, with Latenode, automatically adding Instagram leads to Mailchimp is simple. Use our visual editor to build a workflow, instantly engaging prospects with targeted campaigns.
What types of tasks can I perform by integrating Mailchimp with Instagram for Business?
Integrating Mailchimp with Instagram for Business allows you to perform various tasks, including:
- Adding new Instagram followers to a specific Mailchimp audience.
- Sending targeted emails based on Instagram engagement.
- Creating personalized offers for Instagram users via Mailchimp.
- Tracking campaign performance across both platforms.
- Automating welcome messages for new Instagram leads in Mailchimp.
Can I segment my Mailchimp lists based on Instagram activity?
Yes, Latenode lets you segment Mailchimp lists using Instagram data. Tailor campaigns for users based on their posts and engagement for better results.
Are there any limitations to the Mailchimp and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Mailchimp and Instagram for Business APIs apply.
- Historical data prior to integration may not be accessible.
- Custom fields in Instagram may require JavaScript for mapping.