How to connect Mailchimp and Instantly
Create a New Scenario to Connect Mailchimp and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Instantly will be your first step. To do this, click "Choose an app," find Mailchimp or Instantly, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Mailchimp node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Mailchimp and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instantly
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailchimp, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Instantly integration works as expected. Depending on your setup, data should flow between Mailchimp and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Instantly
Mailchimp + Instantly + Google Sheets: When a new campaign is created in Mailchimp, Instantly searches for leads related to that campaign. The results are then added to a Google Sheet for performance tracking and reporting.
Instantly + Mailchimp + Slack: When a new lead is created in Instantly, the lead's information is added as a subscriber to a specified audience in Mailchimp. A notification is then sent to a Slack channel to alert the team about the new lead.
Mailchimp and Instantly integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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See how Latenode works
FAQ Mailchimp and Instantly
How can I connect my Mailchimp account to Instantly using Latenode?
To connect your Mailchimp account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Mailchimp subscribers to Instantly campaigns?
Yes, you can! Latenode enables seamless data transfer, automatically adding subscribers for streamlined campaigns. Benefit from advanced workflow logic and AI-powered steps.
What types of tasks can I perform by integrating Mailchimp with Instantly?
Integrating Mailchimp with Instantly allows you to perform various tasks, including:
- Automatically adding new Mailchimp subscribers to Instantly campaigns.
- Triggering email sequences in Instantly based on Mailchimp activity.
- Updating subscriber information in Instantly from Mailchimp data.
- Segmenting Instantly contacts based on Mailchimp list membership.
- Syncing Mailchimp unsubscribes to Instantly to maintain list hygiene.
How does Latenode handle large Mailchimp lists with Instantly integration?
Latenode’s architecture is designed for scalability, efficiently processing large subscriber lists. Leverage our JavaScript blocks for custom data transformations.
Are there any limitations to the Mailchimp and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the Mailchimp and Instantly APIs may affect high-volume data transfers.
- Complex data transformations may require custom JavaScript code.
- Real-time synchronization depends on the polling frequency of the integration.