How to Use Mailchimp Integrations

Mailchimp integrations in Latenode let you manage contacts and campaigns. You can trigger workflows based on audience activity and update your lists. Connect Mailchimp with CRMs, databases, and spreadsheets. Automate tasks and gain insights from your email data.

Here's How to Use Mailchimp integration in Latenode:

• Add the node: Find Mailchimp in the integrations library and add it.
• Connect account: Use your Mailchimp API key to link accounts.
• Pick a trigger: Select events like new subscribers or campaign stats.
• Define action: Update subscriber data or start other processes.

These steps connect Mailchimp to your HR, sales, or support systems. Update records based on campaign activity and trigger follow-ups. Send custom onboarding flows and boost customer engagement. Make data-driven decisions across teams faster.

• Smarter Campaigns: React to subscriber actions by updating data elsewhere.
• Enhanced Segmentation: Update segments based on activity outside Mailchimp.
• Unified Data: Keep contact information in sync across all your apps.

• Marketing: When new leads fill out a Typeform, they are automatically added to a Mailchimp list. This helps target the right audience.
• E-commerce: When a new order is created in Shopify, Mailchimp sends a welcome email. Customers receive immediate confirmation and offers.
• Customer Support: Forward Freshdesk tickets to Mailchimp to trigger personalized follow-up campaigns. Address support needs with targeted email content.
• Sales: Add new Pipedrive contacts to Mailchimp for email marketing. Engage leads with targeted campaigns based on their sales stage.
• HR: Use BambooHR to update Mailchimp with new employee data for onboarding. Keep employee communications current and relevant.

Best integrations for Mailchimp 2025

These integrations expand Mailchimp's capabilities. Use them to build more complete automation workflows.

Google Sheets

Sync contact data from Mailchimp to Google Sheets. Update spreadsheets when new subscribers join or unsubscribe. Analyze email campaign performance with live data. Create custom reports that visualize key metrics. Automate data backups for compliance. Ensure clean and accurate records.

Slack

Send Slack notifications for Mailchimp events. Alert teams when campaigns launch or reach milestones. Post summaries of campaign results in dedicated channels. Allow team members to quickly respond to subscriber activity. Improve team collaboration and stay informed. Centralize communication around marketing efforts.

Salesforce

Automatically add new Salesforce leads to Mailchimp lists. Trigger personalized email campaigns based on sales stages. Update Salesforce contact records with Mailchimp engagement data. Align sales and marketing for better lead nurturing. Track the ROI of email marketing within Salesforce. Gain a complete view of the customer journey.

HubSpot

Keep HubSpot contact lists synchronized with Mailchimp. Segment audiences for targeted email marketing. Automate lead nurturing with personalized emails based on HubSpot data. Measure the impact of marketing campaigns on sales. Connect marketing automation and CRM. See the complete customer lifecycle.

Shopify

Sync customer data between Shopify and Mailchimp. Send targeted emails based on purchase history. Recover abandoned carts with automated email sequences. Track revenue generated from Mailchimp campaigns. Segment customers based on shopping behavior. Personalize marketing for increased sales.

WordPress

Add new blog subscribers to Mailchimp mailing lists. Trigger automated email sequences for new subscribers. Embed signup forms on WordPress pages. Promote blog content to email subscribers automatically. Grow your audience and engage with your readers. Integrate your blog and email marketing.

Calendly

Send targeted emails to people who book appointments. Automatically add new Calendly invitees to Mailchimp. Nurture leads with relevant information after they schedule. Send reminders and follow-up emails. Improve attendance rates and sales conversions. Optimize communication with potential clients.

Typeform

Add form respondents to Mailchimp contact lists. Segment users based on their survey responses. Trigger personalized email sequences based on form data. Collect valuable customer insights. Enhance marketing campaigns with detailed information. Improve targeting and personalization.

Twilio

Send SMS messages triggered by Mailchimp events. Send SMS notifications for new subscribers or campaign updates. Combine email and SMS for multi-channel marketing. Reach subscribers who prefer text messaging. Improve engagement and deliver time-sensitive information. Expand your reach to mobile users.

Google Analytics

Track Mailchimp campaign performance in Google Analytics. Analyze website traffic from email campaigns. Measure conversions and ROI of email marketing. Gain a deeper understanding of customer behavior. Make data-driven decisions to improve campaigns. Connect marketing and analytics platforms.

1. Google Sheets. Add new subscribers to Mailchimp lists from Google Sheets rows, ensuring synchronized contact data.
2. Calendly. When someone schedules a meeting, automatically add them to a Mailchimp list for follow-up marketing.
3. Shopify. Trigger personalized email campaigns in Mailchimp based on customer purchase history in Shopify.
4. HubSpot. Sync new HubSpot contacts to Mailchimp, segmenting them for targeted email marketing campaigns.
5. Jotform. Capture form submissions and create or update subscriber profiles in Mailchimp lists.
6. WooCommerce. Send abandoned cart emails via Mailchimp based on WooCommerce data to recover potential sales.
7. Eventbrite. Add event attendees to a Mailchimp list for pre-event communication and post-event surveys.
8. Salesforce. Update Mailchimp subscriber information when Salesforce lead or contact details change.

What is Mailchimp?

Mailchimp is a marketing automation platform and email marketing service. Businesses use it to manage subscribers, create email campaigns, and track their results easily.

How do I create an email campaign?

Start by creating a new campaign, then select your audience. Next, design your email using Mailchimp's drag-and-drop editor or pre-designed templates, and schedule sending.

Can I track the success of my campaigns?

Yes, Mailchimp provides detailed reports on opens, clicks, and other engagement metrics. You can use this data to optimize future campaigns for better results.