How to connect Mailerlite and Zapier
Create a New Scenario to Connect Mailerlite and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Zapier will be your first step. To do this, click "Choose an app," find Mailerlite or Zapier, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zapier Node
Next, click the plus (+) icon on the Mailerlite node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.


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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Mailerlite and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Mailerlite, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Zapier integration works as expected. Depending on your setup, data should flow between Mailerlite and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and Zapier
Mailerlite + Google Sheets: When a new subscriber is created in Mailerlite, a new row is added to a Google Sheet to track new subscribers for reporting purposes.
Mailerlite + Zapier + Slack: When a new subscriber is added to Mailerlite, which is detected by Zapier sending data, a message is sent to a Slack channel to alert the team.
Mailerlite and Zapier integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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FAQ Mailerlite and Zapier
How can I connect my Mailerlite account to Zapier using Latenode?
To connect your Mailerlite account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new leads from Zapier to Mailerlite?
Yes, you can! Latenode allows you to automate adding leads, filtering them with JavaScript code, and enriching data using AI—tasks impossible in other tools. This ensures accurate list building.
What types of tasks can I perform by integrating Mailerlite with Zapier?
Integrating Mailerlite with Zapier allows you to perform various tasks, including:
- Adding new subscribers to Mailerlite from new Zapier form submissions.
- Updating subscriber information in Mailerlite based on Zapier triggers.
- Sending personalized emails via Mailerlite upon specific Zapier events.
- Segmenting Mailerlite subscribers based on Zapier data.
- Triggering Zapier actions from new Mailerlite subscriber activity.
HowcanItriggereadvancedMailerliteactionsthroughcustomZapiertriggers?
Latenode enables complex logic via JavaScript, letting you build custom scenarios beyond basic triggers. Control everything with code or AI.
Are there any limitations to the Mailerlite and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows with numerous steps may impact execution speed.
- Some advanced Mailerlite features might not have direct Zapier equivalents.
- Rate limits of Mailerlite and Zapier API plans can affect workflow volume.