How to connect Mailhook and Facebook Conversions
Create a New Scenario to Connect Mailhook and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailhook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailhook or Facebook Conversions will be your first step. To do this, click "Choose an app," find Mailhook or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Mailhook Node
Select the Mailhook node from the app selection panel on the right.

Mailhook
Configure the Mailhook
Click on the Mailhook node to configure it. You can modify the Mailhook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Mailhook node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Mailhook and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailhook and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Mailhook, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Mailhook and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Mailhook and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailhook and Facebook Conversions
Mailhook + Facebook Conversions + Google Sheets: When a new email is received by Mailhook, it triggers a Facebook Conversion event. The details of the conversion are then added as a new row in Google Sheets for tracking and analysis.
Facebook Conversions + Mailhook + Slack: When a new conversion event is registered on Facebook, the system checks for a successful opt-in email using Mailhook data. If the email exists, a notification is sent to a designated Slack channel to alert the team.
Mailhook and Facebook Conversions integration alternatives
About Mailhook
Use Mailhook in Latenode to instantly capture incoming emails and parse their contents into usable data. Trigger workflows on specific email events, like form submissions or order confirmations. Route parsed data to other apps, databases, or AI models for advanced processing. Automate email handling without code and scale as needed.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Mailhook and Facebook Conversions
How can I connect my Mailhook account to Facebook Conversions using Latenode?
To connect your Mailhook account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailhook and click on "Connect".
- Authenticate your Mailhook and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email opens as Facebook Conversions?
Yes, you can! Latenode lets you visually map Mailhook data to Facebook Conversions, creating detailed customer journey insights that improve ad targeting and ROI. Scale insights quickly.
What types of tasks can I perform by integrating Mailhook with Facebook Conversions?
Integrating Mailhook with Facebook Conversions allows you to perform various tasks, including:
- Track new Mailhook subscribers as leads in Facebook Conversions.
- Log email link clicks as custom events in Facebook Conversions.
- Update Facebook Custom Audiences based on Mailhook email engagement.
- Send thank you emails via Mailhook after a Facebook Conversion event.
- Analyze email campaign performance using Facebook Conversions data.
What triggers are available for Mailhook on Latenode?
Latenode supports "New Email Received" trigger to start automations when Mailhook receives emails. Use AI to process content and send to Facebook Conversions.
Are there any limitations to the Mailhook and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Real-time data synchronization depends on the API rate limits of both platforms.
- Historical data migration between the two platforms is not directly supported.