How to connect ManyChat and Instagram for Business
Create a New Scenario to Connect ManyChat and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ManyChat, triggered by another scenario, or executed manually (for testing purposes). In most cases, ManyChat or Instagram for Business will be your first step. To do this, click "Choose an app," find ManyChat or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the ManyChat Node
Select the ManyChat node from the app selection panel on the right.

ManyChat
Configure the ManyChat
Click on the ManyChat node to configure it. You can modify the ManyChat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the ManyChat node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the ManyChat and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ManyChat and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Instagram for Business
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring ManyChat, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ManyChat and Instagram for Business integration works as expected. Depending on your setup, data should flow between ManyChat and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ManyChat and Instagram for Business
ManyChat + Instagram for Business + Google Sheets: When a new or updated custom field is detected in ManyChat, this flow retrieves user data, creates an Instagram audience, and adds the user's information to a Google Sheet for record-keeping and analysis.
Instagram for Business + ManyChat + SMSAPI: When someone comments on an Instagram post, the flow sends a personalized message via ManyChat and sends an SMS to the user through SMSAPI.
ManyChat and Instagram for Business integration alternatives
About ManyChat
Use ManyChat in Latenode to automate personalized messaging based on triggers from other apps. Sync contact data, manage chatbot flows based on CRM updates, or route leads to sales teams via Slack. Build flexible, scalable marketing automation without complex coding or per-step fees using Latenode’s visual editor.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ ManyChat and Instagram for Business
How can I connect my ManyChat account to Instagram for Business using Latenode?
To connect your ManyChat account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ManyChat and click on "Connect".
- Authenticate your ManyChat and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead capture from Instagram comments to ManyChat?
Yes, you can! Latenode’s visual editor simplifies this, enabling seamless lead capture & automated follow-ups in ManyChat based on Instagram comments. Boost engagement and convert leads faster.
What types of tasks can I perform by integrating ManyChat with Instagram for Business?
Integrating ManyChat with Instagram for Business allows you to perform various tasks, including:
- Automatically adding Instagram leads to ManyChat sequences.
- Sending personalized messages based on Instagram engagement.
- Triggering actions in ManyChat from Instagram story mentions.
- Creating automated welcome flows for new Instagram followers.
- Managing Instagram ad campaigns directly from ManyChat.
How does Latenode handle ManyChat's API rate limits?
Latenode intelligently manages API calls, incorporating built-in throttling mechanisms to prevent exceeding rate limits, ensuring smooth automation workflows.
Are there any limitations to the ManyChat and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API may have limitations on certain types of automated interactions.
- ManyChat features dependent on specific subscription levels may affect automation.
- Changes to either ManyChat or Instagram's APIs can require workflow updates.