Mautic and Facebook Conversions Integration

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Automatically send Mautic leads to Facebook Conversions for enhanced ad targeting and attribution. Latenode's visual editor and affordable pricing make it easy to build and scale custom integrations without code or complex subscriptions.

Swap Apps

Mautic

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mautic and Facebook Conversions

Create a New Scenario to Connect Mautic and Facebook Conversions

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mautic, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mautic or Facebook Conversions will be your first step. To do this, click "Choose an app," find Mautic or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Mautic Node

Select the Mautic node from the app selection panel on the right.

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Mautic

Configure the Mautic

Click on the Mautic node to configure it. You can modify the Mautic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the Facebook Conversions Node

Next, click the plus (+) icon on the Mautic node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Configure the Mautic and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Mautic and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mautic, Facebook Conversions, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Mautic and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Mautic and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mautic and Facebook Conversions

WooCommerce + Mautic + Facebook Conversions: When a new order is placed in WooCommerce, create or update a contact in Mautic and then send a purchase event to Facebook Conversions for ROI analysis.

Facebook Conversions + Mautic + Google Ads: When a new event is sent to Facebook Conversions, update the contact in Mautic and then add the contact to a customer list in Google Ads for optimized ad targeting.

Mautic and Facebook Conversions integration alternatives

About Mautic

Automate marketing with Mautic in Latenode. Sync contacts, track campaigns, and trigger actions based on customer behavior. Integrate Mautic with other apps for a 360ยฐ view of your customers. Use Latenode's visual editor and code blocks to build custom workflows that adapt to your business needs without complex coding or expensive add-ons.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ€“ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

Mautic + Facebook Conversions integration

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FAQ Mautic and Facebook Conversions

How can I connect my Mautic account to Facebook Conversions using Latenode?

To connect your Mautic account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mautic and click on "Connect".
  • Authenticate your Mautic and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Mautic form submissions as Facebook Conversions events?

Yes, you can. Latenode's visual editor simplifies mapping Mautic data to Facebook Conversions, ensuring accurate conversion tracking and optimized ad campaigns.

What types of tasks can I perform by integrating Mautic with Facebook Conversions?

Integrating Mautic with Facebook Conversions allows you to perform various tasks, including:

  • Automatically create Facebook Custom Audiences from Mautic contact lists.
  • Send Mautic lead scores to Facebook Conversions as conversion values.
  • Trigger Facebook Conversion API events based on Mautic campaign activity.
  • Update Facebook lead ad information using data from Mautic forms.
  • Measure ROI by tracking Mautic email engagement as Facebook conversions.

Can I use JavaScript to transform data between Mautic and Facebook Conversions?

Yes, Latenode's JavaScript blocks let you customize data flows between Mautic and Facebook Conversions, handling complex transformations.

Are there any limitations to the Mautic and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data synchronization may require custom implementation.
  • Facebook Conversions API rate limits apply based on your ad account.
  • Complex data transformations may require JavaScript coding skills.

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