Mautic and Google Business Profile Integration

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Sync Mautic contacts with Google Business Profile to personalize offers triggered by location. Latenode’s visual editor and affordable execution pricing make this easy to scale.

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Mautic

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mautic and Google Business Profile

Create a New Scenario to Connect Mautic and Google Business Profile

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mautic, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mautic or Google Business Profile will be your first step. To do this, click "Choose an app," find Mautic or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Mautic Node

Select the Mautic node from the app selection panel on the right.

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Mautic

Configure the Mautic

Click on the Mautic node to configure it. You can modify the Mautic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Business Profile Node

Next, click the plus (+) icon on the Mautic node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Google Business Profile

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Configure the Mautic and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Mautic and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mautic, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mautic and Google Business Profile integration works as expected. Depending on your setup, data should flow between Mautic and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mautic and Google Business Profile

Mautic + Google Business Profile + Google Sheets: When a new contact is added in Mautic, a Google Business Profile post is created. The details of the post are then logged in a Google Sheet.

Google Business Profile + Mautic + Slack: When a new review is posted on Google Business Profile, a Mautic campaign is triggered, and a notification is sent to a Slack channel.

Mautic and Google Business Profile integration alternatives

About Mautic

Automate marketing with Mautic in Latenode. Sync contacts, track campaigns, and trigger actions based on customer behavior. Integrate Mautic with other apps for a 360° view of your customers. Use Latenode's visual editor and code blocks to build custom workflows that adapt to your business needs without complex coding or expensive add-ons.

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

Mautic + Google Business Profile integration

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FAQ Mautic and Google Business Profile

How can I connect my Mautic account to Google Business Profile using Latenode?

To connect your Mautic account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mautic and click on "Connect".
  • Authenticate your Mautic and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Mautic campaigns from new GBP reviews?

Yes, easily! Latenode lets you automate Mautic actions based on Google Business Profile reviews, nurturing leads & improving customer engagement using no-code or custom JavaScript steps.

What types of tasks can I perform by integrating Mautic with Google Business Profile?

Integrating Mautic with Google Business Profile allows you to perform various tasks, including:

  • Add new Mautic contacts from Google Business Profile form submissions.
  • Update Mautic contact properties based on GBP review sentiment.
  • Send personalized emails via Mautic after a new GBP follower joins.
  • Create Mautic segments based on GBP interaction data.
  • Log GBP insights as Mautic contact activities.

Can I use JavaScript to transform data between Mautic and Google Business Profile?

Yes! Latenode allows you to use JavaScript for complex data transformations, ensuring seamless integration between Mautic and Google Business Profile fields.

Are there any limitations to the Mautic and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Google Business Profile data prior to integration setup is not automatically imported.
  • Complex image or video content from Google Business Profile posts may require custom handling.
  • Rate limits imposed by Google Business Profile and Mautic APIs still apply.

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