Microsoft Excel and Google Ads Integration

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Automatically update Google Ads campaigns with data from Microsoft Excel. Latenode's visual editor makes it easier to adjust bids, keywords, and ad copy based on real-time performance, plus scale affordably by paying only for execution time.

Swap Apps

Microsoft Excel

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Microsoft Excel and Google Ads

Create a New Scenario to Connect Microsoft Excel and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft Excel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft Excel or Google Ads will be your first step. To do this, click "Choose an app," find Microsoft Excel or Google Ads, and select the appropriate trigger to start the scenario.

Add the Microsoft Excel Node

Select the Microsoft Excel node from the app selection panel on the right.

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Configure the Microsoft Excel

Click on the Microsoft Excel node to configure it. You can modify the Microsoft Excel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Microsoft Excel node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Sign In

Run node once

Configure the Microsoft Excel and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Microsoft Excel and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Microsoft Excel, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft Excel and Google Ads integration works as expected. Depending on your setup, data should flow between Microsoft Excel and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Microsoft Excel and Google Ads

Microsoft Excel + Google Ads + Slack: When a new row is added to an Excel table tracking Google Ads spend, the automation checks if the spend exceeds a predefined threshold. If the threshold is exceeded, a notification is sent to a designated Slack channel to alert the marketing team.

Microsoft Excel + Google Ads + Google Sheets: This automation lists rows from an Excel table, representing Google Ads keywords and their performance metrics. It then identifies underperforming keywords based on criteria defined in Excel and adds these keywords, along with relevant data, as new rows to a Google Sheet for review and further action.

Microsoft Excel and Google Ads integration alternatives

About Microsoft Excel

Automate Excel tasks within Latenode workflows. Read, update, or create spreadsheets directly. Use Excel data to trigger actions in other apps, generate reports, or update databases. No manual data entry; improve accuracy and save time by connecting Excel to other systems via Latenode's visual interface.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Microsoft Excel and Google Ads

How can I connect my Microsoft Excel account to Google Ads using Latenode?

To connect your Microsoft Excel account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Microsoft Excel and click on "Connect".
  • Authenticate your Microsoft Excel and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate Google Ads reporting using Excel data?

Yes, you can! Latenode allows scheduled workflows to pull Excel data into Google Ads reports. Automate tasks & save time with ease while gaining data-driven insights.

What types of tasks can I perform by integrating Microsoft Excel with Google Ads?

Integrating Microsoft Excel with Google Ads allows you to perform various tasks, including:

  • Automatically updating Google Ads keywords from an Excel spreadsheet.
  • Tracking campaign performance metrics in Excel for detailed analysis.
  • Creating custom reports combining data from both platforms.
  • Importing lead data from Google Ads into Microsoft Excel for nurturing.
  • Dynamically adjusting bids based on data analysis in Excel.

How secure is connecting Microsoft Excel to Latenode?

Latenode uses secure authentication and encryption to protect your Microsoft Excel data during connection and workflow execution.

Are there any limitations to the Microsoft Excel and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Large Excel files may impact workflow performance.
  • Complex Excel formulas may not translate directly into Latenode logic.
  • Real-time, second-by-second data synchronization isn't supported.

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