How to connect Microsoft Outlook and Facebook Lead Ads
Create a New Scenario to Connect Microsoft Outlook and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft Outlook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft Outlook or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Microsoft Outlook or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Microsoft Outlook Node
Select the Microsoft Outlook node from the app selection panel on the right.

Microsoft Outlook
Configure the Microsoft Outlook
Click on the Microsoft Outlook node to configure it. You can modify the Microsoft Outlook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Microsoft Outlook node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Microsoft Outlook and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft Outlook and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Microsoft Outlook
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Webhook response
Save and Activate the Scenario
After configuring Microsoft Outlook, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft Outlook and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Microsoft Outlook and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft Outlook and Facebook Lead Ads
Facebook Lead Ads + Microsoft Outlook + Google Sheets: When a new lead is submitted in Facebook Lead Ads, an email with a personalized welcome message is sent via Microsoft Outlook. The lead's information is then logged in a Google Sheets spreadsheet for tracking and analysis.
Facebook Lead Ads + Microsoft Outlook + Slack: Upon receiving a new lead from a Facebook ad, the sales team is immediately notified in a dedicated Slack channel. Simultaneously, an email containing the lead's details is sent to the team via Microsoft Outlook for prompt follow-up.
Microsoft Outlook and Facebook Lead Ads integration alternatives
About Microsoft Outlook
Automate email tasks with Microsoft Outlook in Latenode. Send personalized emails, track replies, or create calendar events based on triggers from other apps. Latenode lets you integrate Outlook with your CRM, database, or other tools in visual workflows. Manage email flow without manual work, customize it with code, and scale it on demand.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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FAQ Microsoft Outlook and Facebook Lead Ads
How can I connect my Microsoft Outlook account to Facebook Lead Ads using Latenode?
To connect your Microsoft Outlook account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft Outlook and click on "Connect".
- Authenticate your Microsoft Outlook and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send email follow-ups to Facebook leads?
Yes, you can! Latenode allows you to trigger personalized emails in Microsoft Outlook for each new Facebook Lead Ads submission, ensuring prompt and effective engagement, using our no-code visual builder.
What types of tasks can I perform by integrating Microsoft Outlook with Facebook Lead Ads?
Integrating Microsoft Outlook with Facebook Lead Ads allows you to perform various tasks, including:
- Send personalized welcome emails to new leads instantly.
- Create Outlook calendar events for qualified leads.
- Update a CRM with lead data parsed from emails.
- Receive instant notifications for new lead submissions.
- Filter leads based on form data using JavaScript blocks.
How secure is my Microsoft Outlook data when using Latenode integrations?
Latenode employs industry-standard security measures to protect your data, including encryption and secure authentication protocols, and regular security audits.
Are there any limitations to the Microsoft Outlook and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Microsoft Outlook and Facebook Lead Ads APIs may affect performance.
- Attachments larger than 25MB might not be processed.
- Custom email templates require HTML knowledge.