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Combine Microsoft Power BI reports with Google Ads data using Latenode’s visual editor to analyze ad spend ROI. Scale insights affordably by paying only for execution time, customizing workflows with JavaScript for bespoke analytics.
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Create Microsoft Power BI to Google Ads workflow
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Create a New Scenario to Connect Microsoft Power BI and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft Power BI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft Power BI or Google Ads will be your first step. To do this, click "Choose an app," find Microsoft Power BI or Google Ads, and select the appropriate trigger to start the scenario.
Add the Microsoft Power BI Node
Select the Microsoft Power BI node from the app selection panel on the right.
Microsoft Power BI
Configure the Microsoft Power BI
Click on the Microsoft Power BI node to configure it. You can modify the Microsoft Power BI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Microsoft Power BI node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
Microsoft Power BI
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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Microsoft Power BI and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft Power BI and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Microsoft Power BI
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Microsoft Power BI, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft Power BI and Google Ads integration works as expected. Depending on your setup, data should flow between Microsoft Power BI and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Google Sheets + Microsoft Power BI: This automation fetches campaign data from Google Ads, adds it to a Google Sheet, and then leverages Microsoft Power BI to create visualizations from that data. The Google Sheet acts as a data source for Power BI.
Microsoft Power BI + Google Ads + Slack: This flow retrieves a report from Power BI which contains Google Ads performance data. Then, it sends a daily summary of this report to a dedicated Slack channel.
About Microsoft Power BI
Use Power BI in Latenode to automate report generation and data analysis. Trigger report refreshes based on real-time events, then use Latenode to share insights across your team via Slack, email, or other apps. Automate your analytics pipeline and react faster, without manual Power BI updates. Latenode adds scheduling and distribution.
Related categories
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Related categories
How can I connect my Microsoft Power BI account to Google Ads using Latenode?
To connect your Microsoft Power BI account to Google Ads on Latenode, follow these steps:
Can I automate report generation based on ad spend?
Yes! Latenode allows you to trigger Microsoft Power BI report updates based on Google Ads spend, sending alerts or creating detailed analyses, all without code.
What types of tasks can I perform by integrating Microsoft Power BI with Google Ads?
Integrating Microsoft Power BI with Google Ads allows you to perform various tasks, including:
What data from Google Ads can I visualize in Microsoft Power BI?
Virtually any data! Impressions, clicks, conversions, cost—use Latenode's flexible data mapping to craft any report you imagine.
Are there any limitations to the Microsoft Power BI and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: