Microsoft Power BI and Google Ads Integration

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Combine Microsoft Power BI reports with Google Ads data using Latenode’s visual editor to analyze ad spend ROI. Scale insights affordably by paying only for execution time, customizing workflows with JavaScript for bespoke analytics.

Microsoft Power BI + Google Ads integration

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Microsoft Power BI

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Microsoft Power BI and Google Ads

Create a New Scenario to Connect Microsoft Power BI and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft Power BI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft Power BI or Google Ads will be your first step. To do this, click "Choose an app," find Microsoft Power BI or Google Ads, and select the appropriate trigger to start the scenario.

Add the Microsoft Power BI Node

Select the Microsoft Power BI node from the app selection panel on the right.

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Microsoft Power BI

Configure the Microsoft Power BI

Click on the Microsoft Power BI node to configure it. You can modify the Microsoft Power BI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Microsoft Power BI

Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Microsoft Power BI node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Microsoft Power BI

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Microsoft Power BI

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Google Ads

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Connect Google Ads

Sign In

Run node once

Configure the Microsoft Power BI and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Microsoft Power BI and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Microsoft Power BI, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft Power BI and Google Ads integration works as expected. Depending on your setup, data should flow between Microsoft Power BI and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Microsoft Power BI and Google Ads

Google Ads + Google Sheets + Microsoft Power BI: This automation fetches campaign data from Google Ads, adds it to a Google Sheet, and then leverages Microsoft Power BI to create visualizations from that data. The Google Sheet acts as a data source for Power BI.

Microsoft Power BI + Google Ads + Slack: This flow retrieves a report from Power BI which contains Google Ads performance data. Then, it sends a daily summary of this report to a dedicated Slack channel.

Microsoft Power BI and Google Ads integration alternatives

About Microsoft Power BI

Use Power BI in Latenode to automate report generation and data analysis. Trigger report refreshes based on real-time events, then use Latenode to share insights across your team via Slack, email, or other apps. Automate your analytics pipeline and react faster, without manual Power BI updates. Latenode adds scheduling and distribution.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Microsoft Power BI and Google Ads

How can I connect my Microsoft Power BI account to Google Ads using Latenode?

To connect your Microsoft Power BI account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Microsoft Power BI and click on "Connect".
  • Authenticate your Microsoft Power BI and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate report generation based on ad spend?

Yes! Latenode allows you to trigger Microsoft Power BI report updates based on Google Ads spend, sending alerts or creating detailed analyses, all without code.

What types of tasks can I perform by integrating Microsoft Power BI with Google Ads?

Integrating Microsoft Power BI with Google Ads allows you to perform various tasks, including:

  • Automatically updating Power BI dashboards with Google Ads campaign performance data.
  • Creating custom reports showing the ROI of specific Google Ads campaigns.
  • Triggering alerts in Power BI based on significant changes in Google Ads metrics.
  • Analyzing Google Ads data to identify trends and optimize campaign targeting.
  • Combining Google Ads data with other data sources for comprehensive business intelligence.

What data from Google Ads can I visualize in Microsoft Power BI?

Virtually any data! Impressions, clicks, conversions, cost—use Latenode's flexible data mapping to craft any report you imagine.

Are there any limitations to the Microsoft Power BI and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data updates depend on the API limits of both Microsoft Power BI and Google Ads.
  • Complex data transformations might require JavaScript knowledge.
  • Initial setup requires familiarity with both Microsoft Power BI and Google Ads APIs.

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