How to connect Microsoft SQL Server and Facebook Ads Campaign Management
Create a New Scenario to Connect Microsoft SQL Server and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.


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Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the Microsoft SQL Server and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.


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Set Up the Microsoft SQL Server and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Microsoft SQL Server, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Facebook Ads Campaign Management
Microsoft SQL Server + Facebook Ads Campaign Management + Slack: When a new or updated row in Microsoft SQL Server indicates a successful ad campaign based on lead form submissions, a message is sent to a designated Slack channel to notify the marketing team.
Facebook Ads Campaign Management + Microsoft SQL Server + Google Sheets: This workflow retrieves campaign performance metrics from Facebook Ads, cross-references data with SQL Server to calculate ROI, and logs the combined results to a Google Sheet for performance tracking and reporting.
Microsoft SQL Server and Facebook Ads Campaign Management integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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FAQ Microsoft SQL Server and Facebook Ads Campaign Management
How can I connect my Microsoft SQL Server account to Facebook Ads Campaign Management using Latenode?
To connect your Microsoft SQL Server account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Facebook Ads with SQL data?
Yes, with Latenode! Dynamically update ad copy or targeting based on real-time SQL data. Use JavaScript for complex transformations, enhancing ad relevance and performance effortlessly.
What types of tasks can I perform by integrating Microsoft SQL Server with Facebook Ads Campaign Management?
Integrating Microsoft SQL Server with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Automatically pausing underperforming ads based on SQL Server data analysis.
- Creating custom audiences in Facebook using data from your Microsoft SQL Server database.
- Updating ad spend based on inventory levels tracked in Microsoft SQL Server.
- Generating leads in Facebook and storing them directly in your Microsoft SQL Server database.
- Reporting campaign performance metrics from Facebook to your Microsoft SQL Server database.
How secure is my Microsoft SQL Server data within Latenode?
Latenode employs advanced encryption and security protocols to protect your Microsoft SQL Server data, ensuring its confidentiality and integrity during integration.
Are there any limitations to the Microsoft SQL Server and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data transfers from Microsoft SQL Server may experience rate limits from Facebook.
- Complex SQL queries require adequate optimization to ensure timely data processing.
- Real-time updates depend on the refresh rate configured for the data synchronization.