How to connect Microsoft SQL Server and Facebook Conversions
Create a New Scenario to Connect Microsoft SQL Server and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Facebook Conversions will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Microsoft SQL Server and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Microsoft SQL Server, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Microsoft SQL Server and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Facebook Conversions
Facebook Conversions + Microsoft SQL Server + Google Sheets: When a new conversion event is received from Facebook Conversions, the data is inserted into a Microsoft SQL Server database. Then, a summary of the data is added as a new row to a Google Sheet.
Facebook Conversions + Microsoft SQL Server + Slack: Upon receiving a new conversion event from Facebook Conversions, the event data is inserted into a Microsoft SQL Server database. Subsequently, a notification is sent to a designated Slack channel, alerting the sales team.
Microsoft SQL Server and Facebook Conversions integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Microsoft SQL Server and Facebook Conversions
How can I connect my Microsoft SQL Server account to Facebook Conversions using Latenode?
To connect your Microsoft SQL Server account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Facebook Conversions with new SQL leads?
Yes, you can! Latenode allows automated data transfers, instantly updating Facebook Conversions with SQL leads, improving ad targeting and ROI. It's scalable and customizable with Javascript.
What types of tasks can I perform by integrating Microsoft SQL Server with Facebook Conversions?
Integrating Microsoft SQL Server with Facebook Conversions allows you to perform various tasks, including:
- Automatically upload offline conversion data from SQL Server to Facebook.
- Create custom audiences in Facebook based on SQL Server customer segments.
- Track the ROI of Facebook ads using data stored in Microsoft SQL Server.
- Trigger Facebook Conversion API events based on SQL Server data changes.
- Enrich lead data in Facebook Conversions with information from your SQL database.
Can I use stored procedures to transform data before sending to Facebook?
Yes! Latenode lets you execute SQL stored procedures and then send the transformed data to Facebook Conversions, all within a no-code workflow.
Are there any limitations to the Microsoft SQL Server and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits of both Microsoft SQL Server and Facebook Conversions APIs apply.
- Initial setup requires familiarity with database schemas and conversion tracking.