How to connect Microsoft SQL Server and Google Ads
Create a New Scenario to Connect Microsoft SQL Server and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Google Ads will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Google Ads, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.


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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Microsoft SQL Server and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Microsoft SQL Server, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and Google Ads integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Google Ads
Microsoft SQL Server + Google Ads + Slack: When a new or updated row in Microsoft SQL Server indicates a successful ad campaign lead conversion, the automation finds a user in Slack by their email and sends them a direct message notifying them of the conversion.
Google Ads + Microsoft SQL Server + Google Sheets: The automation retrieves campaign performance data from Google Ads and executes a query on Microsoft SQL Server to gather relevant customer data. Finally, it adds a new row to a Google Sheet, combining the Google Ads campaign data with the SQL Server customer information.
Microsoft SQL Server and Google Ads integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Microsoft SQL Server and Google Ads
How can I connect my Microsoft SQL Server account to Google Ads using Latenode?
To connect your Microsoft SQL Server account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead data transfer from SQL to Google Ads?
Yes, you can! Latenode allows automated data transfer, triggering Google Ads actions based on SQL data, improving ad targeting and ROI with real-time insights.
What types of tasks can I perform by integrating Microsoft SQL Server with Google Ads?
Integrating Microsoft SQL Server with Google Ads allows you to perform various tasks, including:
- Automatically updating Google Ads keywords based on SQL Server data analysis.
- Creating custom audience lists in Google Ads from Microsoft SQL Server customer data.
- Pausing or enabling Google Ads campaigns based on inventory levels stored in SQL Server.
- Generating detailed reports combining advertising spend with internal sales data.
- Triggering personalized ad campaigns based on user behavior tracked in Microsoft SQL Server.
Can I use complex SQL queries with the Microsoft SQL Server integration?
Yes, Latenode allows you to use complex SQL queries, providing granular control over your data extraction and transformation processes.
Are there any limitations to the Microsoft SQL Server and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data transfers may be subject to API rate limits imposed by Google Ads.
- Custom JavaScript code may be required for advanced data transformations.
- Initial setup requires a good understanding of both Microsoft SQL Server and Google Ads data structures.