How to connect Microsoft SQL Server and Google Business Profile
Create a New Scenario to Connect Microsoft SQL Server and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Google Business Profile will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Microsoft SQL Server and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Microsoft SQL Server, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and Google Business Profile integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Google Business Profile
Microsoft SQL Server + Google Business Profile + Slack: When new or updated data is added to Microsoft SQL Server, a query checks if the changes impact Google Business Profile listings. If impacted, a notification is sent to a Slack channel to inform the team about the changes.
Google Business Profile + Microsoft SQL Server + Google Sheets: This automation tracks Google Business Profile performance metrics. Data is first retrieved and then saved to a Microsoft SQL Server database. Finally, this data is analyzed and visualized in Google Sheets to identify performance trends.
Microsoft SQL Server and Google Business Profile integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Microsoft SQL Server and Google Business Profile
How can I connect my Microsoft SQL Server account to Google Business Profile using Latenode?
To connect your Microsoft SQL Server account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Google Business Profile listings based on SQL data?
Yes, you can! Latenode allows automated updates driven by Microsoft SQL Server data, ensuring your Google Business Profile reflects the most current information. Scale your business with automated precision.
What types of tasks can I perform by integrating Microsoft SQL Server with Google Business Profile?
Integrating Microsoft SQL Server with Google Business Profile allows you to perform various tasks, including:
- Updating business hours on Google Business Profile from a Microsoft SQL Server database.
- Posting new product announcements to Google Business Profile via SQL data.
- Syncing customer testimonials from Microsoft SQL Server to Google Business Profile.
- Managing appointment availability on Google Business Profile using SQL Server data.
- Updating contact information on Google Business Profile from Microsoft SQL Server.
How secure is connecting my Microsoft SQL Server to Latenode?
Latenode uses secure, encrypted connections to protect your Microsoft SQL Server data during integration and automation workflows. Your data’s safety is a top priority.
Are there any limitations to the Microsoft SQL Server and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex SQL queries might require optimization for optimal performance.
- Google Business Profile has rate limits on API calls, potentially affecting high-volume updates.
- Initial setup may require basic familiarity with both Microsoft SQL Server and Google Business Profile APIs.