How to connect Microsoft SQL Server and Klaviyo
Create a New Scenario to Connect Microsoft SQL Server and Klaviyo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Klaviyo will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Klaviyo Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.


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Authenticate Klaviyo
Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.
Configure the Microsoft SQL Server and Klaviyo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and Klaviyo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Microsoft SQL Server, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and Klaviyo integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Klaviyo
Microsoft SQL Server + Klaviyo + Slack: Upon the creation of a new or updated high-value customer entry in Microsoft SQL Server, the automation will update the customer's profile in Klaviyo. Then, a message will be sent to a designated Slack channel, notifying the marketing team about the new high-value customer.
Shopify + Microsoft SQL Server + Klaviyo: When a new order is placed in Shopify, customer data and purchase history is updated in a Microsoft SQL Server database. This updated data then triggers a personalized promotional campaign in Klaviyo, targeting the customer with relevant offers based on their purchase.
Microsoft SQL Server and Klaviyo integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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See how Latenode works
FAQ Microsoft SQL Server and Klaviyo
How can I connect my Microsoft SQL Server account to Klaviyo using Latenode?
To connect your Microsoft SQL Server account to Klaviyo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Klaviyo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Klaviyo profiles based on SQL Server data changes?
Yes! Latenode automates profile updates, triggering actions in Klaviyo from SQL Server changes. This ensures consistent data and personalized marketing campaigns.
What types of tasks can I perform by integrating Microsoft SQL Server with Klaviyo?
Integrating Microsoft SQL Server with Klaviyo allows you to perform various tasks, including:
- Adding new subscribers to Klaviyo lists based on SQL Server data.
- Updating customer properties in Klaviyo from SQL Server database.
- Triggering personalized email flows based on SQL Server events.
- Segmenting Klaviyo contacts using data stored in SQL Server.
- Creating Klaviyo events from specific Microsoft SQL Server triggers.
What data types does Latenode support for Microsoft SQL Server?
Latenode supports standard SQL Server data types, ensuring seamless data transfer and workflow creation between apps.
Are there any limitations to the Microsoft SQL Server and Klaviyo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data transfers might impact workflow execution speed.
- Complex SQL queries may require optimization for best performance.
- Real-time synchronization depends on the polling interval set in Latenode.