How to connect Microsoft SQL Server and LeadMagic
Create a New Scenario to Connect Microsoft SQL Server and LeadMagic
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or LeadMagic will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or LeadMagic, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LeadMagic Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select LeadMagic from the list of available apps, and choose the action you need from the list of nodes within LeadMagic.


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Authenticate LeadMagic
Now, click the LeadMagic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LeadMagic settings. Authentication allows you to use LeadMagic through Latenode.
Configure the Microsoft SQL Server and LeadMagic Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and LeadMagic Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Microsoft SQL Server, LeadMagic, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and LeadMagic integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and LeadMagic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and LeadMagic
LeadMagic + Microsoft SQL Server + Slack: When a new lead is identified via LeadMagic, the details are added as a new row in a Microsoft SQL Server database, and a notification is sent to a designated Slack channel.
LeadMagic + Microsoft SQL Server + Google Sheets: When LeadMagic identifies a new lead, the data is saved to a Microsoft SQL Server database using the Insert Row action. The same data is simultaneously added to a Google Sheet for reporting purposes using the Add Single Row action.
Microsoft SQL Server and LeadMagic integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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See how Latenode works
FAQ Microsoft SQL Server and LeadMagic
How can I connect my Microsoft SQL Server account to LeadMagic using Latenode?
To connect your Microsoft SQL Server account to LeadMagic on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and LeadMagic accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update LeadMagic leads from SQL database changes?
Yes, you can! Latenode allows you to automatically update LeadMagic when records change in Microsoft SQL Server. This ensures your lead data is always current, enhanced by flexible no-code logic and AI assistance.
What types of tasks can I perform by integrating Microsoft SQL Server with LeadMagic?
Integrating Microsoft SQL Server with LeadMagic allows you to perform various tasks, including:
- Enrich new LeadMagic leads with data from your Microsoft SQL Server database.
- Automatically create new LeadMagic leads from specific SQL Server entries.
- Sync lead scores between Microsoft SQL Server and LeadMagic for better targeting.
- Trigger personalized email campaigns in LeadMagic based on SQL Server data changes.
- Update SQL Server records when a lead's status changes in LeadMagic.
What Microsoft SQL Server database versions are supported by Latenode?
Latenode supports Microsoft SQL Server 2008 and later, ensuring seamless integration for a wide range of database versions. Leverage our custom JavaScript blocks for any edge cases.
Are there any limitations to the Microsoft SQL Server and LeadMagic integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data transfers may impact workflow execution time.
- Complex SQL queries might require custom JavaScript code for optimal performance.
- LeadMagic API rate limits may affect the speed of data synchronization.