How to connect Microsoft SQL Server and Omnisend
Create a New Scenario to Connect Microsoft SQL Server and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Omnisend will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Omnisend, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.


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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Microsoft SQL Server and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Microsoft SQL Server, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and Omnisend integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Omnisend
Microsoft SQL Server + Omnisend + Slack: When new or updated customer data is added to Microsoft SQL Server, a welcome email is triggered in Omnisend, and a notification is sent to the sales team in Slack.
Omnisend + Microsoft SQL Server + Google Sheets: When a new subscriber is added to Omnisend, their information is added to a Microsoft SQL Server database and logged in a Google Sheet.
Microsoft SQL Server and Omnisend integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Microsoft SQL Server and Omnisend
How can I connect my Microsoft SQL Server account to Omnisend using Latenode?
To connect your Microsoft SQL Server account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new SQL Server leads to Omnisend?
Yes, you can! Latenode's visual editor makes it simple to sync new Microsoft SQL Server leads to Omnisend. Automatically engage database contacts with personalized campaigns to improve conversion rates.
What types of tasks can I perform by integrating Microsoft SQL Server with Omnisend?
Integrating Microsoft SQL Server with Omnisend allows you to perform various tasks, including:
- Add new Microsoft SQL Server database contacts to Omnisend lists.
- Update contact properties in Omnisend based on Microsoft SQL Server data.
- Trigger Omnisend email sequences from Microsoft SQL Server events.
- Segment Omnisend audiences based on Microsoft SQL Server query results.
- Enrich contact data in Microsoft SQL Server with Omnisend engagement metrics.
Can Latenode handle complex Microsoft SQL Server queries?
Yes, Latenode supports custom SQL queries for advanced data retrieval. Combine this with Omnisend's features for hyper-personalized automation workflows.
Are there any limitations to the Microsoft SQL Server and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data transfers may be subject to rate limits from Microsoft SQL Server or Omnisend.
- Complex Microsoft SQL Server queries may require optimization for best performance.
- Changes to database schema require updating your Latenode workflows.