How to connect Microsoft SQL Server and WhatConverts
Create a New Scenario to Connect Microsoft SQL Server and WhatConverts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or WhatConverts will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or WhatConverts, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatConverts Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.


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WhatConverts


Authenticate WhatConverts
Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.
Configure the Microsoft SQL Server and WhatConverts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and WhatConverts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WhatConverts
Trigger on Webhook
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Microsoft SQL Server
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Microsoft SQL Server, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and WhatConverts integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and WhatConverts
Microsoft SQL Server + WhatConverts + Slack: When a new or updated lead is registered in WhatConverts, the flow checks the corresponding record in Microsoft SQL Server based on lead details. If the record meets qualification criteria (e.g., status, value), a notification is sent to a Slack channel to alert the team about the qualified lead.
WhatConverts + Microsoft SQL Server + Google Sheets: A new lead in WhatConverts triggers the creation of a new row in Microsoft SQL Server with the lead's information. The flow then executes a query in Microsoft SQL Server to retrieve the updated lead data, and adds this data as a new row in Google Sheets for reporting and analysis.
Microsoft SQL Server and WhatConverts integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About WhatConverts
Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.
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FAQ Microsoft SQL Server and WhatConverts
How can I connect my Microsoft SQL Server account to WhatConverts using Latenode?
To connect your Microsoft SQL Server account to WhatConverts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and WhatConverts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track lead source data in SQL?
Yes, with Latenode! Automatically log WhatConverts data to Microsoft SQL Server to analyze lead gen performance. Scale data handling with flexible no-code and code options.
What types of tasks can I perform by integrating Microsoft SQL Server with WhatConverts?
Integrating Microsoft SQL Server with WhatConverts allows you to perform various tasks, including:
- Storing call tracking data in a database for custom reporting.
- Updating SQL records when new leads are captured in WhatConverts.
- Triggering alerts based on specific call outcomes in SQL.
- Enriching lead data with information from your SQL database.
- Automating data backups between WhatConverts and SQL Server.
Can I use stored procedures in Microsoft SQL Server?
Yes, Latenode supports stored procedures, allowing you to run complex database operations directly from your automation workflows.
Are there any limitations to the Microsoft SQL Server and WhatConverts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex queries may require custom JavaScript coding.
- Rate limits of the WhatConverts API apply.
- Initial setup requires valid credentials and permissions.