How to connect Microsoft SQL Server and Zoho CRM
Create a New Scenario to Connect Microsoft SQL Server and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Zoho CRM will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.


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Zoho CRM


Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Microsoft SQL Server and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Microsoft SQL Server
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Microsoft SQL Server, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and Zoho CRM integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Zoho CRM
Microsoft SQL Server + Zoho CRM + Slack: When a new company matching specific criteria is added to the Microsoft SQL Server database, a lead is created in Zoho CRM, and a notification is sent to a Slack channel to alert the sales team.
Zoho CRM + Microsoft SQL Server + Google Sheets: When a new opportunity is created or updated in Zoho CRM, relevant opportunity data is fetched from Zoho CRM and combined with financial data fetched from Microsoft SQL Server. The combined data is then used to update a Google Sheet for reporting purposes.
Microsoft SQL Server and Zoho CRM integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Microsoft SQL Server and Zoho CRM
How can I connect my Microsoft SQL Server account to Zoho CRM using Latenode?
To connect your Microsoft SQL Server account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new SQL entries to Zoho as contacts?
Yes, you can! Latenode’s visual editor simplifies this. Automatically create Zoho CRM contacts from new Microsoft SQL Server entries, enhancing data accuracy and saving time.
What types of tasks can I perform by integrating Microsoft SQL Server with Zoho CRM?
Integrating Microsoft SQL Server with Zoho CRM allows you to perform various tasks, including:
- Automatically create new Zoho CRM leads from SQL Server database entries.
- Update Zoho CRM contact information based on changes in Microsoft SQL Server.
- Generate custom reports in Zoho CRM using data from Microsoft SQL Server.
- Trigger email campaigns in Zoho CRM based on SQL Server data conditions.
- Sync product inventory from Microsoft SQL Server to Zoho CRM.
Can I use JavaScript to transform data in SQL Server?
Yes, you can use JavaScript code blocks in Latenode to transform your Microsoft SQL Server data before sending it to Zoho CRM.
Are there any limitations to the Microsoft SQL Server and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data transfers may require optimization for best performance.
- Complex SQL queries may need to be simplified for real-time updates.
- Custom field mappings in Zoho CRM require careful configuration.