How to connect Missive and Facebook Conversions
Create a New Scenario to Connect Missive and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Missive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Missive or Facebook Conversions will be your first step. To do this, click "Choose an app," find Missive or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Missive Node
Select the Missive node from the app selection panel on the right.

Missive
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Missive node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Missive and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Missive and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Missive, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Missive and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Missive and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Missive and Facebook Conversions
Shopify + Missive + Facebook Conversions: When a new order is placed in Shopify, a contact is created in Missive. An event is then sent to Facebook Conversions to track the order as a conversion event.
Facebook Conversions + Missive + Google Sheets: When a conversion event is sent to Facebook Conversions (simulated by a placeholder trigger), log the data along with corresponding Missive conversation details into a Google Sheet for analysis and reporting.
Missive and Facebook Conversions integration alternatives
About Missive
Centralize team comms in Missive and automate actions via Latenode. Monitor email, social media, and SMS, then trigger workflows based on content or sender. Automatically create tasks, update records, or send alerts. Use Latenode's visual editor and scripting for custom rules and integrations, eliminating manual triage and speeding responses.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Missive and Facebook Conversions
How can I connect my Missive account to Facebook Conversions using Latenode?
To connect your Missive account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Missive and click on "Connect".
- Authenticate your Missive and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook Conversions events based on Missive interactions?
Yes, you can! Latenode allows you to trigger Facebook Conversions events based on actions in Missive, like new messages. This enhances your tracking and attribution.
What types of tasks can I perform by integrating Missive with Facebook Conversions?
Integrating Missive with Facebook Conversions allows you to perform various tasks, including:
- Create custom audience segments based on Missive conversation data.
- Automatically log lead conversions to Facebook based on Missive tags.
- Trigger Facebook ads based on customer interactions within Missive.
- Send personalized Facebook messages after certain Missive events.
- Update Facebook lead ad information based on Missive message content.
Can I use JavaScript to transform data between Missive and Facebook Conversions?
Yes! Latenode’s JavaScript node allows you to manipulate data, ensuring seamless data transfer between Missive and Facebook Conversions.
Are there any limitations to the Missive and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the Missive API rate limits.
- Complex data transformations may require advanced JavaScript knowledge.
- Historical data migration between the two apps isn't directly supported.