How to connect Mixpanel and Attio
Create a New Scenario to Connect Mixpanel and Attio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Attio will be your first step. To do this, click "Choose an app," find Mixpanel or Attio, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Attio Node
Next, click the plus (+) icon on the Mixpanel node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.


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Authenticate Attio
Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.
Configure the Mixpanel and Attio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Attio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Attio
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Mixpanel, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Attio integration works as expected. Depending on your setup, data should flow between Mixpanel and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Attio
Mixpanel + Attio + Slack: When a new event is tracked in Mixpanel, the workflow checks if the corresponding user exists in Attio using their email. If the user exists in Attio, a message is sent to a specified Slack channel, notifying the sales team about the active user.
Attio + Mixpanel + HubSpot: When a new entry (company) is created in Attio, the workflow tracks an event in Mixpanel. Following this, a contact is created or updated in HubSpot using the data from the Attio entry.
Mixpanel and Attio integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Attio
Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.
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See how Latenode works
FAQ Mixpanel and Attio
How can I connect my Mixpanel account to Attio using Latenode?
To connect your Mixpanel account to Attio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Attio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync Mixpanel events into Attio contacts?
Yes, you can! Latenode enables real-time synchronization. Enrich Attio profiles with Mixpanel event data, improving segmentation and personalization efforts across sales and marketing.
What types of tasks can I perform by integrating Mixpanel with Attio?
Integrating Mixpanel with Attio allows you to perform various tasks, including:
- Create new Attio records from Mixpanel event triggers.
- Update Attio contact properties with Mixpanel engagement data.
- Trigger personalized outreach based on Mixpanel user behavior.
- Segment Attio contacts using Mixpanel event properties.
- Automate lead scoring in Attio based on Mixpanel activity.
How does Latenode handle Mixpanel data volumes?
Latenode scales to handle large Mixpanel datasets. Our robust architecture ensures efficient processing and reliable data transfer to Attio.
Are there any limitations to the Mixpanel and Attio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization might take time for very large datasets.
- Complex custom Mixpanel reports may require custom JavaScript code.
- Attio's API rate limits could impact high-volume data updates.